Brand Manager

Location: Hybrid in Hackensack, NJ, 2-3 days in the office with shuttle offered from NYC

Compensation: $130,000-$150,000 Salary

About the Role

We’re looking for a Brand Manager with a general management mindset—someone who can lead cross-functional teams, drive business performance, and execute on innovation with excellence. This role is ideal for someone who thrives at the intersection of strategy, creativity, and operational rigor. We are a fast-paced environment that requires a start-up mentality!

You’ll be responsible for shaping the brand’s future through consumer-centric innovation, rigorous business analysis, and integrated marketing execution. You’ll work closely with Marketing Excellence, Innovation, and Commercial teams to deliver growth across the portfolio.

As part of the Flora Food Group marketing team, you’ll have the opportunity to deepen your marketing expertise, lead impactful initiatives, and grow your career in a fast-paced, purpose-driven organization.

What You'll Do

• Lead the execution of the annual brand plan, including innovation pipeline, communications, and commercial activities.

• Analyze business performance, including market share, household penetration, and drivers of brand gainers and drainers. Translate insights into actionable strategies.

• Partner with cross-functional teams (R&D, Supply Chain, Sales, Finance) to deliver business objectives and resolve operational challenges.

• Manage agency partners to deliver integrated marketing campaigns across paid, owned, and earned channels.

• Oversee shopper marketing and national promotions to drive brand visibility and conversion.

• Own brand budget and ensure efficient allocation of resources to maximize ROI.

• Stay ahead of food trends, consumer behavior shifts, and emerging technologies to inform brand strategy and innovation.

• Support team development and foster a collaborative, high-performance culture.

What You'll Do

• Bachelor’s degree in Marketing, Business, or a related field.

• 3–5 years of experience in brand management in the Food or Beauty industry

• Strong understanding of digital media, content creation, and consumer engagement.

• Proven ability to manage cross-functional teams and external agencies.

• Analytical mindset with experience in marketing performance measurement.

• Passion for food, innovation, and sustainability.

What’s next

If this position sounds interesting, please hit the apply button now!

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We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles. 

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.