Brand Manager Gastroenterology

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Lead the comprehension of patient experience insights across the Brand and In Field Team and develop the Patient Journey to focus the Brand Team on the delivery of patient-centric strategies including CLM engagement and customization within AbbVie business code of conduct, policies and all applicable laws and regulations.

Major Responsibilities:

• Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non-HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive Close Loop Marketing engagement and customization and to populate Brand Plan Insights Chapter.
• Secure input and cross stakeholder viewpoints to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies to ensure patient-centricity.
• Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story.
• Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multistakeholder initiatives to meet strategic brand objectives.
• Ensure all in-field materials, strategies and tactics are aligned to drive momentum of strategic brand objectives.
• Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan and coordinate preparation of the Long-Range Plan to drive brand success.
• Develop, lead and coach direct reports (if applicable), forecast, monitor brand KPIs, manage budget and brand P&L (if applicable), track ROI measurements for all marketing activities to achieve or exceed brand plan objectives.

• Bachelor’s degree or equivalent
• Relevant experience with proven track record of success in marketing within biotech/ pharmaceutical industry on multiple brands and within multiple team constellations
• Ability to translate strategies into actionable and realistic marketing actions
• Ability to lead, motivate and coordinate cross functional teams
• Proven track record of successful leadership, management and coaching of teams and individuals, and in having developed talent and performance managed low performers
• Solid working knowledge of healthcare environment and evolving landscape
• Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
• Solid knowledge on finance principles and processes
• English language proficiency verbally and in writing (for all non-English speaking countries)

Preferred:

• Marketing track record of success within FMCG, Media and/or Digital/IT industry
• Sales track record of success within biotech/pharmaceutical or any other industry

Key Stakeholders:

• External: Patients, Health Care Professionals, Key Opinion Leaders, payers, agencies (MR, PR, digital)
• Internal: In-field teams, Brand Team, Brand Team Leader, Area Commercial, Affiliate Management Team.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

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