Brand Manager – Frigo, Kids & Solero

WHAT WE’RE LOOKING FOR:

We’re looking for a Brand Manager to join our Marketing Ice Cream team in our Barcelona office. You will be leading beloved and iconic brands such as Frigo, Calippo, Twister and Solero. They are a strong Ice Cream portfolio in Spain, with a steady growth rhythm over the last years.

For the coming future, our goal is to continue growing through disruptive & fun innovation, investing in communication and brands love, delivering great end-to-end plans and execution, and making kids, teens and adults fell in love with our brands.

As Brand Manager, you will be the owner of the brands under your scope, leading the development of the national Brand Marketing Plan, within the category plan guidelines, to meet company goals. You will create and implement the plan in the marketplace and monitor performance. Participate in various cross-functional teams –with CMI, Regional & Global Brand Teams, R&D, NRM, Trade Marketing, Sales and externally with Media & PoS agencies. Also, you will lead the innovation agenda for local projects & big regional roll out initiatives.

You will be the voice of your brands! You will share your strategic perspective on performance and respond to category gaps or activation requirements to ensure solid results.

WHAT YOU’LL DO:

KEY RESPONSABILITIES;

Build the Brand Marketing Plan for the Brands under scope.

Develop and Implement the Strategy of your brands and for the Refreshment occasion.

Lead 360 Brand Plan for Spain: Lead Frigo, Calippo, Kids & Solero 360 plan, including media, portfolio management, and alignment with global teams.

Lead P&L under scope: Oversee the Profit & Loss for the brands under your scope and for the whole Refreshment category, ensuring financial targets are met. Drive growth and profitability of the platform and brands. Recommend solutions and implement improvements to meet annual targets.

Monitor performance to implement appropriate plan changes.

Provide input to volume forecasting, financial updates and monitor key in dicators and drivers of brand performance.

Excellent competencies in marketing, digital, project development and implementation.

INNOVATION & RENOVATION

Responsible for portfolio management & performance in the different channels

Lead Innovation / Renovation programmes and multi-functional innovation project teams

Define short & long term pipeline for the country and influence local and global teams.

IMPULSE CO-LEADERSHIP

Together with the Marketing Manager and CSP (Trade Marketing):

Lead the strategy and development of channel plans for Impulse.

Set national KPI’s, channel strategy and identify relevant in-store solutions.

Engage with key customers alongside CD.

WHAT YOU’LL NEED TO SUCCEED:

University degree, with an emphasis in business.

5+ years experience with exposure in Brand Building, Brand Development or/and Category Management & Sales Management.

You are a solid analytical thinker and have a P&L owners’ mindset.

Business planning and implementation experience.

Passionate, energetic, results driven individual with proven leadership abilities.

You are obsessed with agility and simplicity.

Proficient Level of English and Spanish are a must.

Ability to lead and motivate a cross-functional team. A supportive team player with a positive can-do attitude.

Excellent interpersonal skills, organizational skills and creativity.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.