Brand Management Lead

Messy spend management is tricky business. And tedious processes are a lose-lose situation for all involved, not just finance. At Pleo, we're changing that. We build spend solutions that make managing money seamless, empowering, and surprisingly effective for finance teams and employees alike—with a vision to help all businesses ‘go beyond’.

The word ‘Pleo’ actually means ‘more than you’d expect’, and living by that mantra has been the secret to our success over the last 10 years.

Now, we’re at a pivotal moment in our journey; every move we make has a direct impact on our 40,000+ customers, our business, and our collective success. We need people who take pride in uncovering customer needs, who turn complex problems into simple solutions, challenge the way things are done (respectfully), and always aim high. With great ambitions driving us forward, we can’t say we’ve got this whole thing figured out. And frankly, that’s half the fun! What we can say is that we’re a driven, progressive, and, importantly, a kind bunch of 850+ people from over 100 nationalities, all committed to delivering the future of business spending, together.

About the role

We're looking for a Brand Management Lead. In this role, you'll lead the end-to-end delivery of a brand refresh for Pleo together with the Brand Strategy and Experience Director from definition through rollout. This role will sit on the brand foundations team and establish strong operational ways of working for the brand and production teams to ensure the brand scales and sticks

Who you’ll be working with and reporting to

You’ll report to our Director of Brand Strategy and Experience and work closely with teams in content marketing, product design, employer brand. Our small team of 3 people is highly collaborative and dedicated to brand foundations.

What you’ll be doing

You will:

• Own cross-functional delivery of the brand refresh, partnering with Brand, Content, Product, Employer Brand and agencies

• Translate brand strategy into clear roadmaps, timelines and executable plans

• Lead brand implementation and rollout with key stakeholders across channels, products and regions

• Design and embed efficient operating models for brand and production (intake, prioritisation, approvals)

• Improve delivery quality, speed and consistency while balancing creative ambition with operational reality

• Be the right-hand to the Brand Strategy Director on oversight and brand quality consistency.

To put things into context, we currently have a brand refresh on our roadmap. You can expect to work closely with a brand agency and in-house teams on implementation.

What you bring

You’ll thrive in this role if you have:

• 5-8 years in cross-functional project/program management (brand, creative, media planning, research, and product environments (eg.web and app projects)

• Senior delivery leader with brand/rebrand experience and cross-functional projects across web, app, people ops

• Strong operational and change-management capability

• Comfortable driving clarity in complex, fast-moving environments

• Experience across brand foundations, insights, campaign, AI and product delivery

• Strong operational design experience (process, governance, workflows)

Why is this role a good fit for you

This role is a good fit for you if:

• Senior delivery leader with brand/rebrand experience and cross-functional projects across web, app, people ops.

• Strong operational and change-management capability

• Comfortable driving clarity in complex, fast-moving environments

• Happy to roll up sleeves and work in both tactical as well as strategic deliveries.

Show me the benefits!

• 💳 Your own Pleo card (no more out-of-pocket spending!)

• 🍜 Lunch is on us for your work days - enjoy catered meals or receive a lunch allowance based on your local office

• 🏥 Comprehensive private healthcare - depending on your location, coverage options include Vitality, Alan or Médis

• 🌴 We offer 25 days of holiday + your public holidays

• 🏠 For our Team, we offer both hybrid and fully remote working options

• 🏖️ Option to purchase 5 additional days of holiday through a salary sacrifice

• ❤️‍🩹 We use MyndUp to give our employees access to free mental health and well-being support with great success so far

• 👶 Paid parental leave - we want to make sure that we're supportive of families and help you feel that you don't have to compromise your family due to work

The interview process

We want to ensure you are set-up for success and understand what will be expected of you. If your application is successful, our interview process is as follows:

• Intro call: A 30-minute chat with our Talent Acquisition Partner to discuss the role and your background.

• Hiring Manager: A 45 minutes interview to deep dive in your experience

• Team Interview: Casual chat with part of the Marketing team

• Final: A 30-minute chat with our Director of Brand Strategy and Experience

Transparency is important to us so we also wanted to share some insights about what we’re looking for in applications to ensure you can set yourself up for success!

When hiring, we receive a vast number of applications but only a few are selected for an intro call. Some of the key reasons why previous candidates didn’t make it past the application screening stage include:

• CV writing and content: we receive a lot of CVs, and many of them are AI-generated. We love seeing people leverage AI—it’s a big focus for us internally too—but without human intervention, these CVs can sometimes become generic and fail to show a candidate in the best light. What we're really looking for is the specific details of real impact that only you know from your previous experience. A top tip from us is to use the “Achieved X, as measured by Y, by doing Z” formula (credit: Laszlo Bock, ~2014) to give a really clear picture of what you’ve worked on. A final note: including links to your previous companies' websites is a huge help and allows us to truly understand your background!

• Application care: every single application we receive is reviewed by a human (yes, hundreds of them) because we believe that candidates' efforts should be matched by an equal level of human care. This means that we expect a similar level of attention put into your application. Read and answer the application questions carefully, they make a huge difference in our decision-making process.

• Profile to role fit: highlight most important aspects of the role, points that might get misunderstood, any specific industry requirements etc.

About your application

• Please submit your application in English; it’s our company language so you’ll be speaking lots of it if you join 💕

• We treat all candidates equally: If you are interested please apply through our application system - any correspondence should come from there! Our lovely support team isn't able to pass on any calls/ emails our way - and this makes sure that the candidate experience is smooth and fair to everyone 😊

• We can only achieve our goals if our team reflects the diversity of the world around us - and that starts with you, hitting apply, even if you are worried you might not tick all the boxes. We embrace and encourage people from all backgrounds to apply - regardless of race/ethnicity, colour, religion, nationality, gender, sex, sexual orientation, age, marital status, disability, neurodiversity, socio-economic status, culture or beliefs.

• When you submit an application we process your personal data as a data processor. Find out more about how your data is used in the FAQs section at the bottom of our jobs page.