Brand & Creative Strategist

VERSANT is a leading force in news, sports and entertainment - home to iconic and trusted brands that inspire, inform, and delight audiences. Our unique combination of content, technology and services enriches the cultural fabric, igniting passions, sparking conversations, and connecting people to what they love most.

As an independent, publicly traded company, VERSANT brings together powerhouse cable networks - including USA Network, CNBC, MS NOW (formerly MSNBC), Oxygen, E!, SYFY, and Golf Channel - with dynamic digital and direct-to-consumer brands such as Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. Together, these businesses reflect our commitment to delivering exceptional experiences across every screen and service.

VERSANT is an industry-changing media company fueled by innovation and an entrepreneurial spirit. With a strong foundation and a forward-looking vision, VERSANT empowers creativity, embraces change, and drives connection in an ever-evolving world.

 

CNBC INTERNATIONAL  

CNBC is the world’s number one business and financial news network. Its mission is to help the influential and aspirational make astute decisions to get ahead by providing live market updates, breaking news, in-depth analysis and exclusive interviews. 

CNBC’s vast portfolio includes CNBC.com, the online destination for global business; CNBC PRO, the network’s premium subscription service that provides real-time global market data and market analysis, as well as a growing slate of live and virtual events where consumers can experience CNBC’s award-winning journalism, live. 

With headquarters in New Jersey, London, Singapore, and Abu Dhabi, CNBC provides a truly global 24-hour business briefing for senior business leaders, the financial community and those with assets to invest or protect. Today the channel is available in more than 392 million homes worldwide. CNBC also boasts a growing audience across its social media and digital video platforms. 

Visit www.cnbc.com for more information. 

OVERVIEW

The Partnerships Strategy team in CNBC Advertising is responsible for driving revenue for CNBC by delivering compelling proposals to our advertising partners that showcase the creative ways we can work with them to achieve their marketing objectives. As a Strategist in this team, you will play a key role in this process – developing new opportunities, delivering compelling proposals and working with Sales to win new business.

 

KEY RESPONSIBILITIES

• Work with the front-line Sales team to develop creative and compelling responses to client briefs. 
• Work with partners in CNBC’s Editorial, Brand Studio and Events teams to develop creative ideas and opportunities in support of client’s objectives – bringing them to life, accurately costing them and communicating them to Sales.
• Build impactful pitch proposals that articulate the power of CNBC, the ways we can work with clients and the value we can deliver.
• Support with presenting proposals to clients in-person and on calls.
• Support with the deal review process for every successfully converted proposal to ensure a smooth hand-over from pitch to contract and then to execution/production
• Build GTM materials for CNBC Editorial, Brand Studio and Events products, case studies, toolkits and more to facilitate Sales conversations.
• Contribute to systems and processes within the team to ensure smooth running and reporting
• Keep up-to-date with industry and technological advancements particularly in digital advertising/targeting and b2b events and evolve client pitch and presentation process.
• Stay informed on:• Business news, how CNBC covers it and the key business and political newsmakers
• CNBC’s regional programming and editorial schedules (TV and digital)
• Regional regulatory environments for media owners
• Competitive landscape – other media owner; strategies, client wins/losses

ESSENTIAL REQUIREMENTS

• Expertise in TV and digital content development, including native advertising
• Strong understanding of digital marketing, track record of leading strategic marketing advice and experience of campaign development
• In-depth knowledge of latest trends in marketing, particularly digital and b2b events
• Excellent, innovative and persuasive written, verbal and visual communication skills
• A collaborative, ‘can do’ approach that encourages co-operation between internal departments and helps to enhance CNBC’s client relationships
• Creativity and a passion for innovative problem solving
• An ability to multi-task and thrive in a high-pressured environment; meet deadlines and effectively prioritise projects
• Willingness to travel as required and to work flexible hours when necessary

 

DESIRED ATTRIBUTES  

While not essential for this role, candidates with experience or proficiency in the following attributes tend to excel in this position. 

• Three (3) or more years of experience building creative strategies for clients or work in similar capacities.
• Knowledge and background of the media industry or media qualification.

 

The responsibilities associated with this position are not limited to the above description and may be modified at any time by the Company.

As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision. VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via-email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from VERSANT's Talent Acquisition team will be deemed the sole property of VERSANT. No fee will be paid in the event the candidate is hired by VERSANT as a result of the referral or through other means.