Brand Core Marketing Manager – Affluent Segment Focus

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters — to you, to your community, and to the world.

Progress starts with you.

We are seeking a Brand Core Marketing Manager with strong regional experience and a proven background in developing marketing strategies for Affluent and high‑value consumer segments. This role will play a critical part in shaping and executing Visa’s Affluent segment strategy across Central America and the Caribbean, ensuring premium brand positioning, sophisticated storytelling, and high‑impact integrated campaigns.

The role requires close collaboration with the social media & Digital Engagement led to ensure consistent, elevated messaging across all channels and touchpoints.

Key Responsibilities:

• Support and lead the development and execution of the integrated marketing strategy for the Affluent segment across Costa Rica, Panama, Guatemala, Dominican Republic, Jamaica, Trinidad & Tobago, and Puerto Rico.
• Translate Affluent consumer insights into premium brand narratives, propositions, and experiences, aligned with Visa’s global and regional brand guidelines.
• Design and execute 360° marketing campaigns (ATL, digital, social, PR, experiential, partnerships) tailored to high‑value consumers.
• Ensure brand tone, creative execution, and consumer touchpoints reflect luxury, exclusivity, and premium value.
• Work closely with the social media & Digital Engagement Specialist to amplify Affluent strategies through refined content, platform‑specific storytelling, and targeted paid media.
• Develop strategic briefs and manage creative, media, and experiential agencies with a strong focus on premium execution standards.
• Lead media planning and channel strategy with a clear Affluent mindset, including contextual placements, high‑impact formats, and data‑driven targeting.
• Manage the regional marketing budget for Affluent initiatives, ensuring efficient investment and ROI.
• Oversee performance measurement, KPIs, and reporting, connecting insights from Visa transaction data, research, media, and digital analytics.
• Build and manage strategic partnerships with luxury brands, premium merchants, and high‑end experiences aligned to the Affluent segment.
• Inspire and guide agency partners and internal stakeholders to deliver best‑in‑class premium marketing programs

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

5–8+ years of experience in brand marketing, 360 marketing, or segment marketing roles within multinational companies.

Demonstrated experience working with luxury brands, premium products, financial services, or Affluent/high net worth consumer segments.

Strong understanding of Affluent consumer behavior, motivations, media consumption, and decision drivers.

Ability to develop elevated brand positioning, premium storytelling, and differentiated consumer experiences.

Solid expertise across ATL, digital, paid media, content marketing, and performance measurement.

Preferably, experience managing regional or multi market initiatives.

Advanced English required.

Professional Capabilities:

Strategic and analytical thinking with a strong consumer‑centric mindset.

Sensitivity to brand tone, aesthetics, and luxury communication standards.

Strong collaboration and stakeholder management skills.

Ability to lead through influence in matrixed, regional environments.

Innovation, attention to detail, and high execution standards.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.