Brand Copywriter & Editorial Strategist (f/m/d)

What makes Outdooractive unique worldwide:
We have been developing high-precision digital maps and data-driven innovations in an agile tech environment for over 30 years. With us, you will work on a unique product that combines tradition, nature and modern innovation. As an owner-managed tech company in the Allgäu region, we offer you a working environment that emphasises sustainability, value orientation and a clear focus on the future: To become the largest digital travel guide in the world.
Work on a digital platform ecosystem that only exists once in the world. Become part of an international team of developers, cartographers and many other experts who are passionate about driving our product forward and already reach over 60 million people worldwide. In an environment that combines tradition and innovation, you will work with a team that is down-to-earth and forward-thinking at the same time - out of genuine conviction for what we do.

"Only by taking new paths you leave visible marks." Hartmut Wimmer, CEO & Founder Outdooractive:
As Brand Copywriter & Editorial Strategist, you will be part of our Marketing team at the Outdooractive headquarters in Immenstadt, Germany. In this role, you don’t just write – you actively shape and evolve the Outdooractive brand.

Your mission: to translate the complexity of our platform into clear, inspiring messages – simple to grasp, compelling for diverse target audiences, and consistent across all channels, languages, and cultures with a unique tone of voice.

With your contributions, you will help us build Outdooractive into the world’s leading outdoor platform!

Your new job at Outdooractive:
• Develop clear and concise messaging that communicates the value and benefits of our platform to different audiences.
• Transform products into desirable, must-have solutions – for both B2C and B2B communication.
• Ensure that the Outdooractive brand remains consistent across all channels, formats, cultures and languages.
• Create engaging copy for brochures, presentations, digital campaigns, social media, newsletters and email marketing.
• Develop headlines, slogans and claims that capture attention and strengthen the brand.
• Work closely with Design, Content Marketing and Product teams to convey complex ideas in a simple, inspiring way.
• Contribute to video scripts, case studies, whitepapers and editorial content for partners and collaborations.
• Continuously develop and safeguard the Outdooractive tone of voice across all communication.

How you can convince us of your qualities:
• Several years of professional experience in copywriting, storytelling or editorial work – ideally in tech, outdoor or tourism.
• Ability to explain complex products and platforms in a simple, accessible way.
• Strong creative and conceptual skills, combined with sensitivity for diverse target audiences.
• Proven ability to turn products into value propositions and desirability through language.
• Excellent communication skills in both German and English; additional languages are a plus.
• Confident handling of different formats: print, presentations, social media, landing pages, whitepapers and more.
• Team player with intercultural competence and a passion for working in a global environment.
• Genuine passion for outdoor activities and ideally a solid understanding of the outdoor and tourism markets.

What Outdooractive offers you:
Pro Plus Version of the Outdooractive App - Free for All Employees
Access the best outdoor content and exclusive maps for all sports to plan your tours optimally – ensuring maximum safety and preparation for your outdoor adventures.

First Aid Courses
Be well-prepared and safe for all your outdoor activities.

Flexible Working Hours
Work in a way that fits best with your life.

Company Pension Scheme
We secure your future – with an attractive company pension plan. 

Support in Difficult Times
In challenging times, we stand by you with support and assistance.

Sustainability
We are certified by the Gemeinwohl-Ökonomie (GWÖ) and take responsibility for our planet – for example, through regional suppliers, reducing plastic usage, and an annual donation to 1% for the Planet.

Catering & Energy
Fresh fruit, drinks, healthy snacks, and regular Walk-and-Talks bring energy, movement, and fresh ideas to the workday.

Environmentally Friendly Mobility & Fitness
Whether road bike, mountain bike, gravel bike, or e-bike – with your company bike, you’re environmentally friendly and fit on your way to work and during your free time. Additionally, benefit from our corporate fitness offerings for your health.

Corporate Benefits & DRV Travel Industry Card
Enjoy attractive discounts on products and services, as well as travel benefits for extraordinary experiences and perfectly equipped outdoor adventures.

Team Events & Traditions
Experience memorable moments at our team events and celebrations – from the New Year’s reception to multi-day corporate events and the traditional Christmas tree decorating.

Gifts
We celebrate you and your successes – with special surprises and gifts.

Family, Values & Future
Become part of a family-run company that lives innovation, sustainability, and a clear vision for the future.