Brand Communications Manager

Our mission

We're making Africa the first cashless continent.

In 2017, over half the population in Sub-Saharan Africa had no bank account. That's for good reason—the fees are too high, the closest branch can be miles away, and nobody takes cards. Without access to financial institutions, people are forced to keep their savings under the mattress. Small business owners rely on lenders who charge extortionate rates. Parents spend hours waiting in line to pay school fees in cash.

We're solving this by building financial services that just work: no account fees, instantly available, and accepted everywhere. In places where electricity, water and roads don't always work, you can still send money with Wave. In 2017, we launched a mobile app in Senegal for cash deposit, withdrawal, and peer-to-peer and business payments. Now, we have millions of users across 9 countries and are growing fast.

Our goal is to make Africa the first cashless continent and that's where you come in...

How you'll help us achieve it

Do you want to participate in shaping a brand that’s transforming access to financial services? We’re seeking a strategic Brand Communications Manager to help bring Wave’s mission to life by crafting meaningful brand experiences that resonate with our users. Through compelling storytelling, strong partnerships, and exceptional execution, you’ll ensure our brand reflects our values, builds trust, and advances our goal of making financial services accessible to everyone as we continue to grow in Senegal.

In this role, you'll;

• Drive the end-to-end execution of high-impact brand and community initiatives, ensuring they are strategically grounded, insight-led, and fully aligned with Wave's mission and values.

• Participate in shaping and evolving Wave's brand identity, messaging frameworks, and tone of voice, and ensure your department empowers teams to communicate with clarity and consistency across all markets and channels.

• Lead creative development process for campaigns and brand programs, partnering with agencies and internal creative teams to deliver compelling content and world-class assets that meet strategic objectives.

• Partner closely with PR, People, and other stakeholder teams to craft internal and external narratives—including events, content, and storytelling—that authentically reflect Wave's values and deepen trust with our audiences.

Key details

• Location: You will work from Dakar and may be relocated to other cities based on business needs.

• Work authorization in Senegal is required.

• This is a permanent position.

• Our salaries are competitive and calculated using a transparent formula.

• We offer generous health insurance for yourself and your dependents.

• We support working parents - we offer 26 weeks of parental leave for mothers and 4 weeks for fathers, in addition to subsidized child care when they return to work.

• Airtime reimbursement.

• Free food and a beautiful office space.

Requirements

• 7+ years of experience in brand marketing, communications, or a similar role, preferably in FinTech, telecommunications, or an international organisation.

• Bachelor's degree in marketing, business, communications, or a related field.

• Demonstrated experience leading cross-functional projects and proficiency in project management.

• Strong understanding of storytelling and brand strategy trends, content production, and social media.

• Languages: Fluent in French and English (written and spoken).

• Preferred Experience:

• Familiarity with the Senegal market.

• Experience working in multicultural and dynamic environments.

You might be a good fit if you

• Are excessively detail-oriented and seek to achieve excellence in everything you do.

• Are a self-starter and proactive about achieving ambitious targets.

• Are a creative thinker.

• Love owning projects - you're autonomous yet know when to escalate problems.

• Are intellectually curious, creative in the way you go about tackling problems, and embrace failure as a means to spark innovation and growth.

• Are willing to go the distance to get something done.

• Are comfortable defaulting to over-communication and overreaching when it comes to coordination.

• Can adjust quickly to changing priorities and conditions.

Our team

• We have a rapidly growing in-country team in Senegal, Côte d'Ivoire, Mali, Burkina Faso, The Gambia, Uganda, Niger, Sierra Leone, and Cameroon plus remote team members spread across the world.

• We're deeply passionate about our mission of bringing radically affordable financial services to the people who need them most.

• We foster autonomy for our employees. You'll own your projects at every stage, from understanding the problem to monitoring your solution in production.

• We raised the largest Series A in Africa in 2021. Our world-class investors, include Founders Fund, Sequoia Heritage, Stripe, Ribbit Capital, Y Combinator, and Partech Africa.

• We are on Y Combinator's top companies by revenue.

How to apply

Fill out the form below, and upload a resume in English and a cover letter describing your interest in Wave and the role.

We review applications frequently and recommend that you apply to the role that most closely aligns with your skills, experience and career goals.

Wave is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.