Brand Communication Manager APAC

The Business Area Tires offers the perfect tires for a wide range of different applications - from cars, trucks and buses to special vehicles, bicycles and motorcycles. Through continuous investment in Research & Development, Continental makes a major contribution to safe, cost-effective and ecologically efficient mobility. The portfolio of the Business Area Tires includes services for the tire trade and for fleet applications, as well as digital management systems for tires.

This position is responsible for developing, building, and managing brand image across APAC markets. Working closely across Global headquarter, APAC markets and different stakeholders to implement brand communications strategy to increase brand awareness, create conversion into consideration, or generate loyalty.

This position assists the Head of Marketing Comms APAC in brand management, content creation and campaign execution

Brand Owner

▪ Brand owner for Continental brand & second-line brands

▪ Maintain brand integrity across all company marketing initiatives and communications Campaign Creation

▪ plan and execute best-in-class brand campaigns and programs from inception through delivery to achieve business objectives.

▪ Work with Global MarComms teams for global campaign adaptation and share the APAC voice to the global platforms.

▪ Work with in-market MarComms teams to align and ensure usage, adaptation. and execution in local markets.

▪ Develop tools and methods to measure campaign KPIs and effectiveness

Website Management

▪ Ensure website Assets Management

▪ Key User for CCC platform, uploading assets and helping local market users to navigate the platform

▪ Ensuring brand assets are uploaded to appropriate platforms and notify local markets as appropriate

Product Communication

▪ Responsible for the new product go-to-market package, including Product factbook, videos, technical materials PE Communication & Spending

▪ Manage the PE Comms budget for BU Marketing and individual markets on a monthly basis

▪ Liaise with Controlling team to ensure programme milestones related to marketing & communications are achieved on time and within budget.

Online & internal communication

▪ Support internal communication initiatives to provide APAC content for internal channels (intranet, Newsletter ). Global Project

▪ Participate in regional and global project teams as required

▪ Enhance visibility of APAC MarComms activities within the global Marketing community

Brand Health Track

▪ Support markets for a yearly Brand Health Track to help markets stay updated with the brand positioning in the market.

University Degree, preferably in Business, Marketing, Communications or a related discipline.

5+ years working experience in brand, social, or digital agency or related Marketing function.

Fluent English (written and spoken); native speaker will have a plus. 

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