Brand and creative lead

This role is for one of the Weekday's clients

Salary range: Rs 1000000 - Rs 2000000 (ie INR 10-20 LPA)

Min Experience: 4 years

Location: NOIDA

JobType: full-time

We are looking for a dynamic and strategic Brand Marketing professional to lead brand building and growth across both digital and offline channels. This role focuses on shaping a compelling brand narrative, driving market presence, and ensuring consistent, high-quality creative output. You will own the end-to-end brand strategy, working closely with cross-functional teams to translate business objectives into impactful marketing initiatives.

This is a high-ownership role suited for someone who combines strategic thinking with strong creative instincts. You will play a critical part in building differentiated, consumer-first brands, driving growth through storytelling, campaigns, and innovative marketing approaches in a fast-paced environment.

Requirements:
Key Responsibilities

• Own and drive the overall brand and marketing strategy aligned with business goals.
• Develop and execute growth plans across digital platforms, marketplaces, and offline channels.
• Identify opportunities for product storytelling, new launches, and category expansion.
• Define and evolve the brand’s visual and verbal identity to ensure consistency and differentiation.
• Lead end-to-end campaign development, content strategy, and communication across channels.
• Ensure high standards of creativity, quality, and speed in all marketing outputs.
• Collaborate closely with revenue, product, packaging, and customer experience teams to align brand efforts.
• Manage internal teams across content, design, and social media to deliver cohesive brand experiences.
• Oversee external agency relationships for campaigns, shoots, and events.
• Continuously analyze performance and optimize strategies for brand growth and engagement.

What Makes You a Great Fit

• 4–7 years of experience in brand management, marketing, or creative strategy roles.
• Strong exposure to digital-first or consumer brands, with a clear understanding of online growth channels.
• A creative mindset with a strong sense of aesthetics, storytelling, and brand positioning.
• Proven ability to translate business goals into effective marketing strategies and campaigns.
• Experience managing cross-functional teams and external partners effectively.
• Highly proactive with a strong sense of ownership and execution focus.
• Ability to thrive in fast-paced, high-growth environments and manage multiple priorities.
• Strong communication and stakeholder management skills.
• A passion for building impactful, culturally relevant consumer brands and pushing creative boundaries.