Brand Ambassador (Moët Hennessy: French Bloom)

Brand Development Ambassador, Quebec & Ontario
Moët Hennessy – French Bloom

Reports to: Customer Marketing Director, Moët Hennessy Canada

Location: Based in Toronto or Montréal

About Moët Hennessy and Charton Hobbs
Moët Hennessy is a world leader in luxury wines and spirits, with an unrivaled heritage built on uncompromising quality and exceptional expertise. Our iconic Maisons, including Veuve Clicquot, Moët & Chandon, Dom Pérignon, Hennessy, and Belvedere, create memorable experiences for consumers worldwide.

Charton Hobbs Inc. is one of Canada’s longest-standing and largest privately owned national wine and spirits agencies. As a family enterprise, Charton Hobbs is dedicated to advancing the wine, spirits, and beer categories through the exclusive representation of leading producers, including Moët Hennessy, across Canada.

About You

You are a passionate and entrepreneurial relationship-builder who thrives in a fast-paced, customer-facing environment. You combine strong commercial instincts with a genuine enthusiasm for premium brands and consumer experiences. You are collaborative, self-motivated, and energized by developing new business opportunities while building long-term partnerships.

If this sounds like you, we invite you to join our team.

POSITION SUMMARY

This dynamic field-based role is dedicated to French Bloom, the global leader in alcohol-free sparkling wines.

As Brand Development Ambassador, you will be responsible for accelerating the growth and visibility of French Bloom across Quebec and Ontario through focused brand advocacy, business development, account management, and education initiatives.

Working closely with both Moët Hennessy and Charton Hobbs teams, you will identify new business opportunities, support strategic customer relationships, deliver impactful brand education, and drive execution across both on-premise and retail channels.

KEY RESPONSIBILITIES

Please note that domestic and occasional international travel, as well as evening and weekend industry events, are required as part of this role.

BUSINESS DEVELOPMENT & SALES (60%)

On-Premise Development

Identify, target, and secure new listings for French Bloom within high-potential on-premise accounts across Quebec and Ontario.

Build and maintain strong relationships with key decision-makers in restaurants, hotels, bars, and hospitality groups.

Negotiate and execute listing opportunities, ensuring strong visibility and brand presence.

Monitor account performance and identify opportunities to drive distribution, sales, and brand awareness.

Retail Development & Key Accounts

Manage and develop relationships with key retail customers and strategic partners.

Collaborate with National Account Managers and Charton Hobbs field sales representatives to ensure consistent execution of brand strategies and priorities.

Identify and secure new retail opportunities within liquor boards and premium retail channels.

Support key account planning activities including annual reviews, promotional execution, order management, and customer engagement initiatives.

Sales Collaboration & Communication

Partner closely with Charton Hobbs sales teams by providing expertise, support, and market insight related to French Bloom.

Foster collaboration across teams to maximize new business opportunities and account growth.

Maintain regular communication with Regional Vice Presidents and Sales Directors regarding priorities, activities, customer developments, and market trends.

BRAND ADVOCACY & EDUCATION (30%)

External Brand Representation

Conduct engaging product presentations, tastings, and training sessions for both on-premise and retail customers.

Represent French Bloom at industry events, trade shows, consumer activations, and customer functions across Canada as required.

Represent French Bloom with professionalism, enthusiasm, and authenticity across all customer, consumer, and industry interactions.

Develop strong relationships with key industry influencers, sommeliers, and hospitality professionals to support brand visibility and advocacy.

Support the development and execution of local brand activation initiatives to drive awareness, engagement, and trial.

Internal Education & Support

Develop and deliver training programs for Charton Hobbs sales teams focused on French Bloom’s brand story, product portfolio, and market positioning.

Serve as the primary internal resource for French Bloom-related inquiries and support.

Ensure sales teams are equipped with the tools, knowledge, and materials required to effectively represent the brand.

REPORTING & ADMINISTRATION (10%)

Prepare and submit regular reports related to sales performance, market trends, competitive activity, and new account development.

Share relevant data and insights with Commercial Analysts and Regional Market Managers to support internal reporting and business planning.

Maintain accurate records of customer activity, sales initiatives, and performance metrics within company systems.

QUALIFICATIONS & EXPERIENCE

Exceptional communication and interpersonal skills with the ability to influence and build credibility across diverse stakeholders.

Strong sales and business development capabilities with a proven ability to identify opportunities and achieve results.

Passion for premium brands, hospitality, and the non-alcoholic beverage category.

Highly organized, self-motivated, and comfortable working independently in a field-based role.

Strong presentation and relationship-management skills.

Analytical mindset with the ability to interpret sales data and market trends.

Bilingualism in English and French is required.

Ability and willingness to travel frequently across Quebec and Ontario, with occasional national travel.

Additional Requirements

University degree in Marketing, Business Administration, or a related field.

3–5 years of experience in sales, brand development, marketing, key account management, or a related role, ideally within CPG, beverage alcohol, luxury, or hospitality industries.

Existing industry relationships within the on-premise and/or retail channels are considered a strong asset.

Valid driver’s license.

COMPENSATION & BENEFITS

Competitive compensation package including salary, performance bonus, car allowance, RRSP, medical and dental benefits, commensurate with experience and industry expertise.

Interested candidates are invited to apply with a resume and cover letter outlining their interest in the role and passion for the wine and spirits industry.

The above information is representative of the work performed in this position; however, it is not intended to be all-inclusive. Additional duties and responsibilities may be assigned as required.

Charton Hobbs Group is an equal opportunity employer and welcomes applications from individuals of all backgrounds. We thank all applicants for their interest; however, only those selected for an interview will be contacted.