Brand Activations Executive - Central London (37.5 Hours)

As the Omnichannel Brand Activation Executive for the UKIE region, your core responsibility is to oversee all retail brand activations within UK and Ireland – focusing on Premium locations and Mind Oasis and key cities. Collaborating with specialists across various fields such as Campaigns, Digital Commerce, PR, and Influencers. You will play a pivotal role in ensuring best in class retail activations across multiple touchpoints.

You will work as part of the Brand Activation Team, supporting on the creation and management of all brand activation across new store openings, in store activations, commercial cycle across the entire retail estate as well as leading always on best-in-class experiences for our London Mind Oasis. 

Alongside this you will support the Brand Activation Manager in growing the local database, ensuring increased customer lifetime value, higher spending intensity, and more frequent purchases by our members. Customising strategies for UK and Ireland with distinct approaches for each, you will actively communicate insights and learnings to the global and local marketing teams; using data to

As key member of the UKIE Marketing Team, you will play an important role in establishing a well-being community in the UKIE region through the strategic development and execution of omnichannel activations.

Working closely not only with marketing colleagues, but also cross functionally with Retail, Retail Operations, Real Estate and Training Team, with our global marketing team (based at our central head office in Amsterdam) and with external partners, to make magic happen! Join our growing community and let’s make it happen!

Key Responsibilities:

• Manage all retail activations in the UKIE region, leading premium locations, Mind Oasis, and key city locations.
• Maintain strong relationships with retail partners across shopping centres and BIDs.
• Optimise media channels where relevant support new store openings and other key locations.
• Set and evaluate the success KPIs of each brand activation.
• Drive CRM initiatives, emphasizing growth and activation of the database, and oversee communication through various channels.
• Demonstrate creativity, energy, and strong analytical skills, fostering effective teamwork both locally and globally.
• Uphold an entrepreneurial mindset and excellent communication skills, working towards measurable results and continuously monitoring the impact of activations.
• Exhibit a profound affinity for our brand and stay abreast of beauty industry trends, actively keeping track of activation strategies employed by other leading brands.
• Oversee and monitor the brand activation budget.

• Independently analyse market dynamics and competitor activity within the UKIE region, identifying opportunities and sharing insights and recommendations to the global and local marketing teams.
• Foster close collaboration with all specialists in the UKIE region and external agencies.

 

Requirements:

• Previous experience in a similar role working for a fast-paced multi-site branded retailer.
• Previous background in marketing communications.
• Proven affinity with retail marketing and experience in omni-channel activation
• Flexible with priorities and comfortable in a fast paced, agile environment
• Driven, a self-starter and team player with attention to detail.
• Creative and curios mind and a positive attitude
• Flexible with priorities and comfortable in a fast pace, agile environment;

All your information will be kept confidential according to EEO guidelines.