Birdman MBA Leadership Development Program 2026

Birdman MBA Leadership Development Program

Build. Scale. Lead.

We are building the future of health and wellness.

Birdman is inviting a small, highly selective group of top candidates to join a leadership track designed for exceptional builders with the ambition and capability to grow fast and make an outsized impact. This is not a traditional rotational program. It is a 24-month MBA Leadership Development Program built to fast-track top talent into critical leadership roles across Birdman. You won’t rotate to observe—you’ll rotate to own, build, and deliver results.

We will select only one candidate per area.

About Birdman

Birdman is the leading health and wellness brand in Mexico, built on innovation, sustainability, and a vertically integrated model spanning R&D, operations, marketing, and commercial execution. As Birdman’s headquarters, our team does not simply execute a global playbook—we help define it. From Guadalajara, we shape strategy, priorities, and innovation across markets, channels, and functions.

Our ambition is bold: to become one of the top 5 health and wellness brands in the world within 5 years.

To achieve this, we expect:

• 5.7x revenue growth
• 4.2x EBITDA growth

Driven by:

• increasing sophistication in commercial and marketing levers
• expansion into 7+ countries
• expansion into adjacent product categories

For ambitious leaders, this creates a rare opportunity: a place where growth is not just possible—it is expected.

The Program

Over 24 months, you will rotate roles within 1–2 core business functions, taking on high-impact roles with real scope, high expectations, and direct exposure to senior leadership.

Potential areas include:

• Growth & Ecommerce
• Sales & Commercial Strategy
• Marketing & Branding
• International Expansion
• Finance & Administration
• Operations & Supply Chain

As part of the application process, candidates will be asked to select 2–3 areas of strongest interest. We will take these preferences into account and aim to place each candidate in a role where they can build deep expertise and grow from within over time, rather than simply rotate without continuity.

This program is designed as a mini-GM training ground, where you will operate at the intersection of strategy and execution.

Some roles may include direct ownership of a channel, initiative, geography, or business area early on. Others may be more cross-functional in nature. But across all roles, the standard is the same: big scope, high expectations, and real accountability.

👉 Example trajectory: Growth → owning a channel → leading a market or function

For those who consistently deliver, Birdman offers a pace of growth that is faster than almost anywhere else.

Why This Opportunity Is Different

• Highly selective: We are inviting only top candidates and hiring one per area
• Accelerated growth: Top performers can move into leadership roles on an accelerated timeline
• Real ownership: You will work on business-critical priorities with measurable impact
• Global influence from HQ: Based in Guadalajara, with scope across Mexico, U.S., and international markets
• Builder environment: This is a company for people who want to create, improve, and lead—not manage legacy systems

Functional Exposure (Key Functional Areas to Join)

Growth & Ecommerce

Own and scale one of Birdman’s fastest-growing and most data-driven engines across DTC and marketplaces.

• Drive full-funnel growth across paid, organic, and retention channels
• Own performance marketing strategy and budget allocation
• Improve CAC, CVR, AOV, LTV, and contribution margin through experimentation
• Lead marketplace growth through SEO, ranking, pricing, promotions, and listing optimization
• Build analytical frameworks and dashboards to improve decision-making
• Support ecommerce expansion into new geographies

👉 Compensation: Top compensation, with attractive variable compensation tied to growth and profitability

Sales & Commercial Strategy

Drive revenue growth across key accounts, distributors, and retail partners.

• Own commercial performance across accounts, categories, or markets
• Develop and execute pricing, promotion, and trade marketing strategies
• Improve sell-in, sell-out, and route-to-market effectiveness
• Lead negotiations and strategic relationships
• Support market expansion and commercial execution

👉 Compensation: Top compensation, with meaningful variable compensation tied to revenue, margin, and performance

Marketing & Branding

Build distinctive brands and drive high-impact growth.

• Support brand strategy and execution across channels
• Drive product launches and innovation pipelines
• Translate consumer insights into commercial action
• Improve acquisition and media effectiveness
• Strengthen Birdman’s brand positioning and growth

International Expansion

Help lead Birdman’s entry and scaling across new markets.

• Conduct market analysis and identify expansion opportunities
• Support market entry strategy and execution
• Coordinate cross-functional launch efforts
• Build relationships with distributors and partners
• Drive expansion initiatives from planning to launch

Finance & Administration

Enable strong decision-making through financial rigor.

• Build models for planning, forecasting, and expansion
• Support budgeting, cost control, and performance tracking
• Improve financial visibility across markets
• Strengthen processes, controls, and systems
• Support cross-border financial operations

Operations & Supply Chain

Build the backbone of a scalable global business.

• Optimize inventory, logistics, and fulfillment
• Improve operational efficiency and cost structure
• Align supply planning with commercial demand
• Support new market launches
• Drive process improvements and scalability

Who We’re Looking For

We are looking for individuals with the potential to become exceptional leaders at Birdman.

You are likely a strong fit if you combine:

• Exceptional intellectual horsepower
• Strong drive to deliver results
• A growth mindset
• High ownership and accountability
• Ability to operate in ambiguity and move fast
• Curiosity and rapid learning ability
• A track record of excellence

Preferred:

• MBA candidate or graduate
• 3+ years of experience in a high-performance environment

We are not optimizing for volume—we are building a high-talent-density environment.

What We Offer

• Top-tier compensation aligned with leading MBA opportunities
• Attractive variable compensation in growth-driving roles
• Accelerated career progression for top performers
• Exposure to multiple functions and geographies
• The opportunity to shape global strategy from HQ
• Real responsibility from day one
• A high-performance environment with exceptional growth potential

Final Note

This is not a program for observers—it’s for builders.

If you have a growth mindset, exceptional ability, and the drive to deliver at a high level, Birdman can be a place where you grow faster than almost anywhere else.

If you’re ready to help build one of the world’s top health and wellness brands, we want to hear from you.

Requirements:
Basic:

• Master's Degree. MBA preferred. Top GPA valued.
• 3+ years of experience in strategic business development, consulting, general management, or a related field. Experience in the food and beverage industry is a plus.
• Alternatively, a top GPA MBA graduate from a top Business School and or senior experience at a top employer such as Amazon, Google, or a top consulting firm.
• Strong business acumen and the ability to identify and capitalize on emerging business opportunities.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to analyze and interpret financial data, market research, and industry reports to inform strategic decision-making.
• Full-English professional proficiency.
• Advanced Excel and Analytics skills.
• Great presentation and drafting skills.
• Process orientation and intellectual curiosity.
• Ability to work independently and as part of a team.
• Experience with project management tools and methods.
• A passion for business turnarounds and having an impact.
• Must have a track record of high achieving either at school, professionally or extracurricular.

Desired

• Experience in managing complex projects, including identifying opportunities, conducting market research, and executing strategic initiatives.
• Proven ability to develop and execute innovative business strategies that drive growth and deliver tangible results.
• Deep understanding of consulting methodologies, process improvement frameworks, and operational efficiency best practices.
• Knowledge of SQL, Python, Tableau, or PowerBI preferred.