Binance Accelerator Program - Internal Communications, Culture & Employer Brand

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

About Binance Accelerator Program
Binance Accelerator Program is a concise fixed-term program designed for Early Career Talent to have an immersive experience in the rapidly expanding Web3 space. You will be given the opportunity to experience life at Binance and understand what goes on behind the scenes of the worlds’ leading blockchain ecosystem. Alongside your job, there will also be a focus on networking and development, which will expand your professional network and build transferable skills to propel you forward in your career. Learn about BAP Program HERE

Who may apply
Current university students and recent graduates

Responsibilities:
• Culture Stories: Own the series end-to-end by proactively sourcing and selecting strong story candidates across business units and teams, building trust quickly and running interviews that uncover real moments (stakes, decisions, tradeoffs, outcomes), and writing compelling short-form stories with clear narrative arcs that connect actions to values. You’ll also create and maintain a repeatable workflow from outreach to publishing, including intake, drafting, review, approvals, and a content tracker to manage the pipeline, statuses, and publishing calendar.
• Culture Bites: Own the series end-to-end by writing bite-sized “pearls” grounded in Binance’s values, principles and the monthly theme, translating those principles into practical, plain-language insights that are easy to remember.
• Cross-Channel Publishing Support: Support adapting and publishing Culture content across internal and external channels as needed, tailoring copy for different platforms while keeping messaging consistent. You’ll help coordinate inputs and approvals, and ensure content is delivered cleanly and on time for each channel.
• Internal Spotlight Stories: Own the ad-hoc series, such as AI use cases to drive AI adoption & transformation, by sourcing, selecting, and writing authentic stories that inspire innovations published internally and externally.
• Other ad-hoc support to internal communications, culture and employer branding: Such as support to internal AMAs, talent / hiring campaigns, and internal culture activities & workshops.

Requirements:
• At least 4 days per week for 6 months.
• Bachelor’s degree (or equivalent experience) in journalism, communications, English (linguistics / literature), social sciences or related fields (students and recent graduates welcome).
• Excellent writing and editing skills, with a strong instinct for narrative and voice.
• Proactive and self-directed: comfortable sourcing candidates, reaching out cold, and running structured interviews that surface clear moments, tradeoffs, and outcomes.
• Comfortable working in a fast-paced, remote environment with multiple stakeholders.
• Able to balance creativity with clarity and concision.

Nice to Have:
• Portfolio of short-form profiles, human-interest stories, or brand storytelling.
• Journalism experience (student paper, features, podcasts, long-form interviews).
• Experience writing/ production of video or audios for internal communities, employer branding, or culture content.
• Visual/ graphic/ motion design and/or production skills.

Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.