Binance Accelerator Program - Design (APAC)

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 230 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

About Binance Accelerator Program
Binance Accelerator Program is a concise fixed-term program designed for Early Career Talent to have an immersive experience in the rapidly expanding Web3 space. You will be given the opportunity to experience life at Binance and understand what goes on behind the scenes of the worlds’ leading blockchain ecosystem. Alongside your job, there will also be a focus on networking and development, which will expand your professional network and build transferable skills to propel you forward in your career. Learn about BAP Program HERE

Who may apply
Current university students and recent graduates

We are looking for a passionate and creative Graphic Design early career talent to join our Asia marketing team at Binance. This role offers a unique opportunity to gain hands-on experience in delivering high-impact design assets for regional and global campaigns across digital, social, events, and out-of-home (OOH) channels. You will work closely with experienced designers and marketing professionals to support creative delivery, localization, and campaign scaling efforts.

Responsibilities::
• Creative Design Support:
• Assist in interpreting creative briefs to produce engaging design assets for Asia and global campaigns, including key visuals, social media content, digital marketing materials, events, and OOH.
• Support the translation of creative direction into on-brand designs for daily, weekly, and seasonal campaigns.
• Collaborate with design leads, project managers, copywriters, and senior designers to contribute to integrated creative campaigns.
• Help coordinate with local marketing teams in Greater China and Asia to support regional creative initiatives.
• Contribute ideas to innovate and elevate Binance’s brand presence through design.

• Localization & Campaign Assistance:
• Support the localization and adaptation of global creative assets to ensure cultural relevance for Asian markets.
• Assist in designing and localizing paid advertising campaign materials.
• Help the acquisition and retention teams by delivering engaging digital campaign assets that drive brand awareness and user engagement.
• Monitor campaign performance insights and assist in applying learnings to improve creative output.
• Stay informed on competitor activity, brand trends, and social media design innovations.

• Creative Operations & Collaboration
• Assist in improving creative workflows and processes alongside design leads and program managers.
• Work closely with global and regional marketing, social media, events, and campaign teams to maintain a consistent omni-channel brand experience.
• Manage assigned tasks independently to meet deadlines and quality standards.
• Support coordination with third-party agencies and freelancers on creative projects.
• Build positive working relationships with Binance’s global and Asia marketing teams to align on creative vision.

Requirements::
• Currently pursuing or recently completed a degree or professional qualification in graphic design, digital design, visual communication, or a related field.
• Strong interest in design with some practical experience through coursework, personal projects, or internships.
• Basic proficiency in Figma and / or Adobe Creative Suite (Photoshop, Illustrator); familiarity with 3D software or generative AI tools is a plus.
• Good understanding of the end-to-end design process: concept development, production, and delivery.
• Creative thinker with a keen visual eye and eagerness to learn and generate innovative ideas.
• Ability to work collaboratively in a team environment and take initiative on assigned tasks.
• Familiarity with project management tools such as Asana, Microsoft Office, and Google Workspace is desirable.
• Passion for the crypto industry or fast-paced sectors like lifestyle, sports, or fashion is a bonus.
• Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders.

Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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