Bicycle Marketing Coordinator

Bicycle Marketing Coordinator

Salary Ranges: GA: $55,000-$65,000  CA:$60,000-$70,000

This role can be hybrid at either location: Rancho Cucamonga, California or Suwanee, Georgia

Maxxis International, the U.S. division of a global tire manufacturer, has an exciting opportunity for a Bicycle Marketing Specialist. This career opportunity is responsible for assisting in the development and execution of marketing plans and strategies, managing social media platforms, creating content, conducting market research and improving brand awareness through public relations. The ideal candidate is a bicycle enthusiast with excellent verbal and written communications skills, in-depth knowledge of building ambassador programs, and thrives when working with a team.

Responsibilities:

Develop, write, execute and manage integrated marketing strategy/media campaigns through print and web advertising, social media and dealer news updates

Act as a liaison between Maxxis and media outlets through organizing media events/product launches/product reviews

Assist with the creation and execution of developing grass roots racing programs

Assist with the creation of marketing materials, such as technical clinics, sales fliers and catalogs

Assist with planning activations and attend tradeshows and events

Collaborate with marketing agencies, photographers, and videographers

Maintain the bicycle section of the Maxxis website

Key Competencies

Excellent verbal and written communication skills

Knowledge of digital and social outreach

Thinks creatively on how to execute future partnerships

Ability to work with a team on dynamic projects

Ability to collaborate with others to find creative solutions

Qualifications

Bachelor’s degree in marketing OR Bachelor’s degree and one year of marketing experience

Experience working in or deep knowledge of the bicycle industry required

Experience with social media platforms required

Experience using WordPress websites and Shopify platform preferred

This is an excellent opportunity to join a knowledgeable and passionate team. Maxxis International – USA has an excellent track record of employee satisfaction and internal talent development. Candidates looking to work hard and join a growing team will thrive in this role! We look forward to learning more about all the candidates.