Base Ecosystem Product Marketing Manager

Ready to be pushed beyond what you think you’re capable of?

At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.

To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems.

Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.

While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported.

Baseʼs mission is to build a global onchain economy that increases innovation, creativity, and economic freedom.

We believe that the onchain platform is the most important builder platform since the internet (“onlineˮ). We believe that the onchain platform should be open source, free to use, and globally available. And we believe that in order to make it really work, we need all hands on deck, working together to scale in a secure, decentralized, easy-to-use way.

This role is in the Product Marketing team supporting the growth of the Base Ecosystem. You will be responsible for building and driving the GTM strategy for Base, leading with storytelling to our builders and creator audience. You’ll humanize Base by elevating voices of our partners and resting a narrative that resonates with the extended community. This role is critical to the success of our growth ambitions.

What you’ll be doing (ie. job duties):

• Act as the primary point of contact for creators and partners. Own the onboarding for high-value creators and partners to the Base ecosystem, ensuring smooth and successful activations.

• Manage ecosystem marketing relationships and set expectations to drive alignment and partnership success.

• Be the voice of the customer and trusted advisor as to how current and future developers’ needs inform product messaging, brand differentiation, marketing content, and collateral

• Evolve the Base culture to ensure that every piece of ecosystem content reinforces Base’s core values and brand message.

• Develop a content strategy and calendar that helps provide value, education, and inspiration to the developer community.

• Act as the bridge between the customers and the product team. Share insights that lead to initiatives that can help improve builder collaboration and partnership.

• Measure and report against the performance of product marketing initiatives

• Work closely with partnerships and ecosystems teams to help joint marketing efforts on upcoming launches and GTM campaigns

What we look for in you (ie. job requirements):

• Minimum of 3-5 years of marketing, partnerships or program management experience

• Powerful storyteller: written, verbal, and visual

• Demonstrated track record of creating customer segment oriented campaigns to steer new customer acquisition, deepen engagement & retention

• Outstanding project management skills

• Ability to come up to speed on technical topics quickly

• Self-starter and ability to be ready to roll-up your sleeves and get things done

• Demonstrated ability to collaborate effectively across multiple teams

Nice to haves:

• Experience working on crypto products and strong knowledge of crypto

• Experience working on developer products or blockchains.

Job #:P75993

Pay Transparency Notice: Depending on your work location, the target annual base salary for this position can range as detailed below. Full time offers from Coinbase also include bonus eligibility + equity eligibility + benefits (including medical, dental, vision and 401(k)).

Base salary range shown. Total compensation also includes equity and bonus eligibility and benefits:
$140,080—$164,800 USD

Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying.

Commitment to Equal Opportunity

Coinbase is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the Employee Rights and the Know Your Rights notices by clicking on their corresponding links. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.

Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations[at]coinbase.com to let us know the nature of your request and your contact information. For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here).

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AI Disclosure

For select roles, Coinbase is piloting an AI tool based on machine learning technologies to conduct initial screening interviews to qualified applicants. The tool simulates realistic interview scenarios and engages in dynamic conversation. A human recruiter will review your interview responses, provided in the form of a voice recording and/or transcript, to assess them against the qualifications and characteristics outlined in the job description.

For select roles, Coinbase is also piloting an AI interview intelligence platform to transcribe and summarize interview notes, allowing our interviewers to fully focus on you as the candidate.

The above pilots are for testing purposes and Coinbase will not use AI to make decisions impacting employment. To request a reasonable accommodation due to disability, please contact accommodations[at]coinbase.com