Baggallini, Director, Brand Marketing

What You’ll Do

The Director, Brand Marketing will lead the evolution and activation of the Baggallini brand during a pivotal period of brand transformation. This role will own the development and execution of a modern, cohesive Brand 360 strategy across campaigns, influencer marketing, PR, organic social, events, partnerships, photoshoots, and brand activations.

This is a highly hands-on leadership role requiring deep experience building and executing integrated 360 marketing programs – from strategic planning and creative development through production, launch, optimization, and measurement. The Director will manage campaign calendars, oversee lifestyle/campaign photoshoots and content production, lead agency, PR, and influencer partners, and own brand marketing budgets to ensure efficient, high-impact execution.

This leader will play a critical role in supporting Baggallini’s ongoing brand overhaul by sharpening brand positioning, elevating storytelling and imagery, and ensuring consistent brand expression across all consumer touchpoints. The ideal candidate brings a strong background in brand marketing and integrated 360 campaigns, with a proven ability to translate brand strategy into high-impact marketing that drives awareness, audience growth, engagement, and long-term brand equity.

Specific Responsibilities

1. Develops and executes integrated, brand-building campaigns that drive awareness, affinity, and customer engagement across multiple channels, aligned to an overarching Brand 360 strategy.

2. Plays a leadership role in Baggallini’s brand evolution, including supporting rebranding initiatives, new positioning, and updated visual and verbal identity across channels.

3. Leads public relations efforts to increase brand visibility, securing impactful press coverage and strategic media placements.

4. Oversees social media strategy to enhance brand storytelling, audience growth, and engagement.

5. Develops and scales influencer partnerships to drive brand reach, credibility, and advocacy.

6. Leads event strategy and execution, including experiential marketing, partnerships, and trade shows.

7. Partners with e-commerce, retail, product, performance marketing, and creative teams to ensure cohesive brand storytelling and messaging across all touchpoints.

8. Owns planning and execution of all brand photoshoots, including lifestyle, still life, and campaign shoots, managing timelines, budgets, creative alignment, and production partners.

9. Manages and develops a direct report, Brand Marketing Manager, providing strategic direction, coaching, and oversight across brand execution, campaigns, and day-to-day priorities.

10. Owns TOF marketing budget for marketing team.

11. Tracks and measures campaign effectiveness to optimize for engagement, conversion, and brand equity.

Qualifications

Bachelor’s degree in marketing, related field, or equivalent experience. MBA a plus.

8+ years of experience in brand marketing, integrated marketing, or a related field.

Demonstrated experience supporting a brand overhaul, rebrand, or significant brand evolution - ideally within a fashion, lifestyle, accessories or consumer brand.

Proven ability to build and execute Brand 360 strategies that connect brand vision to execution across PR, social, influencer, events, and owned channels.

Highly creative brand leader with strong taste and a clear point of view on storytelling, visual identity, and social-first brand expression.

Deep understanding of organic social, influencer marketing, and earned media as drivers of modern brand building.

Proven ability to translate brand strategy into executable, high-impact campaigns and programs, balancing creative vision with disciplined execution.

Strong strategic and creative instincts paired with a data-driven mindset.

Comfortable operating in a fast-paced, transformation-oriented environment.

Experience leading multi-channel brand campaigns with measurable impact, from concept to execution.

Strong analytical mindset with proven ability to measure brand marketing impact.

Alignment with RG Barry’s values of trust, ambition, inclusion, creativity, responsibility, and teamwork.