(B2B SaaS) Remote Content Marketing Specialist (Dayshift & Full-time) - #34753

Our client is a worldwide platform dedicated to enriching visitor experiences through digital storytelling. Since 2006, they have been creating solutions that help people explore and interact with places in more meaningful ways. Their suite of products includes mobile and web applications, immersive virtual tours, audio-led experiences, and interactive activities designed for on-site or remote engagement.

They collaborate with cultural institutions, attractions, parks, heritage sites, and city programs across the globe, supporting these organizations in delivering compelling stories to their audiences. Over the years, the company has broadened its international presence through several acquisitions and has continued evolving its offerings to match the changing needs of customers.

In 2020, the company adopted a new brand identity that aligns more closely with its mission of empowering organizations to bring their stories to life and elevate visitor engagement.

Established: 2006
Focus Areas: Digital tools for cultural attractions, mobile engagement platforms, audio experiences, and web-based content solutions.

Overall purpose and responsibilities of the role:

We are seeking an experienced B2B marketing professional who can independently manage and execute high-quality marketing projects.

This is a hands-on role requiring a balance of strategy, execution, and project management across website content, print collateral, case studies, email campaigns, and other marketing deliverables.

The ideal candidate is proactive, creative, and can work as an equal with senior team members, taking ownership of projects from concept to delivery.

Duties and Responsibilities:

Content Creation & Strategy:

Develop, write, and optimize copy for website pages, brochures, PDFs, and case studies.

Collaborate on landing pages and contribute to Conversion Rate Optimization (CRO) strategies.

Plan, draft, and manage marketing collateral for product launches and updates.

Create storyboards for videos and coordinate production requirements.

Work with the SEO specialist to ensure content is optimized and aligned with keyword strategies.

Project Management:

Independently manage marketing projects from initiation to delivery.

Set deadlines, communicate clearly, and follow up with managers, teams, and external suppliers.

Coordinate with external designers and suppliers to achieve high-quality outputs.

Track project progress using Shortcut and communicate updates via Slack and Google Suite.

Collaboration & Reporting:

Collaborate closely with Sales, Product, Customer Success, and Design teams.

Report directly to Glen while working autonomously with the broader team.

Provide weekly updates on marketing activities via video or written reports.

Quality & Execution:

Ensure marketing materials are visually appealing, brand-compliant, and effective.

Maintain high standards of execution with an eye for design, even if not creating the design directly.

Focus primarily on B2B SaaS content, not social media marketing.

Requirements:
Must-have Skills / Qualification:

• Proven B2B SaaS marketing experience; strong B2B tech or agency experience may be considered if SaaS talent is limited.
• Ability to balance strategy (30%) and execution (70%).
• Experience in content strategy, web copywriting, case studies, brochures, email campaigns, and marketing collateral.
• Familiarity with CMS, email marketing tools, CRM (Freshworks/HubSpot), Canva, and project management tools (Shortcut).
• Basic understanding of SEO principles and ability to collaborate with SEO specialists.
• Proactive, solution-oriented, and able to work independently with minimal supervision.
• Excellent written and verbal communication skills.

Location: Work from home

Employment: Full-time Employment

Client Direct Hiring

Generally PH dayshift with overlap with Eastern mornings meetings