B2B Product Marketing Manager

Our Mission is Empowering Companies to Attract Top Talent

At Recruitics, we are a leader in Recruitment Marketing, dedicated to transforming talent attraction and conversion through innovative, data-driven strategies and Saas solutions. Our mission is to empower employers with cutting-edge Recruitment Marketing tools that optimize hiring strategies and improve outcomes. As pioneers in the recruitment technology space, we leverage modern technology to revolutionize job advertising, continually pushing the boundaries of design, data, and user experience to deliver exceptional value to our clients.

Job Description

Title: B2B Product Marketing Manager 

Location: Hybrid in NY

As a Product Marketing Manager embedded in our marketing team, this role is dedicated to creating compelling product narratives, messaging, and communications. The primary focus is on how our products are spoken about publicly—across campaigns, collateral, and communication channels—to ensure clear, differentiated, and engaging language that connects with our audiences.

This position is ideal for someone who thrives on shaping how products are communicated and is passionate about building language that resonates with customers, without the technical or analytic demands of product usage reporting.

Key Responsibilities 

Translate product features and value propositions into concise, customer-centric benefit statements for marketing materials and campaigns.

Develop product positioning frameworks and messaging guides that shape how products are described to both internal stakeholders (product, sales, engineering, etc.) and external customers.

Collaborate with brand, content, and design teams to ensure consistency of product language across all outbound communications—website, ads, emails, social, brochures, and more.

Craft storytelling concepts and product narratives that drive awareness and spark interest, adapting language for different customer segments and channels.

Review and edit all product-related content for clarity, tone, and fidelity to positioning.

Partner with product managers to gain a deep understanding of the product but remain accountable for how the product is presented in marketing channels, not usage analytics or reporting.

Gather competitive intelligence and market trends to inform and differentiate product messaging, interview customers and bring insights to product, sales, and marketing. 

Educate marketing and sales teams on key product messages and enablement materials.

Own timelines, deliverables, and prioritization for product marketing initiatives such as launches, messaging updates, sales enablement materials, and campaign assets.

Minimum Qualifications

5+ years’ experience in product marketing, content development, or brand messaging.

Exceptional written and verbal communication skills; ability to simplify complex topics.

Experience building and maintaining messaging guides and positioning statements.

Highly collaborative, with a proven record supporting brand, creative, and campaign teams.

Strong analytical mindset to inform messaging (but not required to report on product usage).

Familiarity with competitive analysis and value proposition development.

Messaging & Content Development

Project Management

B2B SaaS Product experience preferred

Go-to-Market Planning & Execution

Cross-team Collaboration

Copywriting & Editing

Why Join Us?

At Recruitics, you’ll have the opportunity to take full ownership of design within a cutting-edge team focused on leveraging AI and data to transform the recruitment marketing landscape. You’ll be joining a creative and collaborative environment where your work will directly impact our clients’ success and you will have opportunities for career growth, professional development, and continuous learning.

We believe in rewarding great talent with more than just a paycheck. Along with a competitive salary and performance-driven bonuses, we offer a comprehensive benefits package that covers all the essentials: medical, dental, vision, life insurance, and a standout 401k program with company match. Enjoy well-deserved breaks with above-average paid time off, parental leave, and employee support programs. Additionally, we provide two exciting perks: Winter Recess, offering a full week off between Christmas and New Year’s, and Summer Fridays, where you’ll have 6-hour workdays on Fridays during the summer months. Whether you prefer working fully remotely or collaborating in person at our vibrant offices in New York, Chicago, or Atlanta, we’re committed to your well-being and creating a work environment that supports your personal and professional life.

Compensation:

Base salary range depending on experience and location:
$100,000 - $130,000/year

Eligible for annual bonus based on performance.

Our Commitment to an Equal Opportunity and Accessible Workplace 

Recruitics is an equal-opportunity employer. We value a culture of inclusion and diversity within our workforce and are committed to maintaining a workplace free from prohibited employment conduct, including discrimination or harassment based on race, color, national origin, sex, age, religion, disability, genetic information, sexual orientation, gender identity or expression, marital status, domestic partner status, civil partnership, status as a covered veteran, status in the Uniformed Services of the United States, citizenship and any other characteristic protected by State and Federal law.

We are committed to creating an inclusive and accessible process for all individuals. If you require any accommodations during the application or interview process due to a disability, please let us know. We will work with you to ensure your needs are met in a timely and respectful manner

Applicants must be at least 18 years old to apply.

Your Safety Is Our Priority

At Recruitics, protecting our talent community—candidates, clients, and partners—is always a top priority. As you navigate your application journey, please keep these tips in mind to stay safe:

We'll never ask you to pay for anything—that includes applications, interviews, background checks, or equipment.

We only communicate via official email addresses ending in @recruitics.com—never from Gmail or suspicious lookalikes.

We do not request personal financial information such as bank details, credit card numbers, or wire transfers.

If something feels off or doesn’t seem right, pause and contact us directly at [email protected].
We’re thrilled you’re interested in working with us. Just make sure it’s really us you’re talking to. Stay sharp—and stay safe.