B2B Marketing Specialist

Role’s Mission

The Marketing Specialist brings Aplazo’s B2B marketing strategy to life by coordinating merchant campaigns, supporting KAMs, ensuring consistent brand execution, and delivering actionable insights that enhance merchant engagement and accelerate commercial growth.The primary objective is to attract and convert strategic merchants, strengthen Aplazo’s reputation as a key business growth partner

Key responsibilities

1. Merchant Campaign Execution

Plan and execute multi-channel marketing campaigns for Aplazo’s merchants, ensuring timely delivery and quality across all touchpoints.

Coordinate and oversee campaign calendars, tracking milestones and ensuring flawless execution from planning to post-mortem.

2. Cross-Functional Collaboration with KAMs and Growth 

Work closely with KAMs to understand merchant needs, upcoming promotions, and commercial opportunities.

Translate commercial objectives into actionable marketing initiatives and materials.

Serve as a bridge between Marketing and Sales/Partnerships to ensure alignment on messaging, timelines, and expectations.

3. Merchant Communication & Enablement

Develop, adapt, and deliver marketing materials such as pitch decks, POP , digital assets, email communications, and co-branded content.

Ensure all materials align with Aplazo’s brand guidelines and communicate value clearly to merchants.

Support KAMs with marketing toolkits, updated assets, and seasonal promotional kits.

4. Event & Partnerships

Support the planning and execution of Aplazo´s participation in events, trade shows, activations, speaking opportunities, sponsorships, etc.

Coordinate participation in trade shows, industry forums, and partner events

Create post-event summaries and identify opportunities for improvement.

5. Brand Alignment & Consistency

Ensure consistent application of Aplazo’s brand voice and visual identity across all merchant-facing materials, act as the brand´s guardian in on and offline communications.

6. Reporting, Analytics & Insights

Track campaign performance, merchant engagement metrics, and key KPIs.

Prepare post-campaign reports with insights, learnings, and actionable recommendations.

Identify  opportunities to elevate campaign effectiveness and merchant satisfaction.

7. Process Optimization, Proactive Contribution Tools & Analytics

Identify process gaps, workflow improvements, and new ways to scale merchant marketing efforts.

Collaborate with growth and  field operations teams.

Analyze campaign, event, and channel performance metrics, budget optimization

Requirements 

Must have

Experience:  in B2B marketing, ideally in fintech, SaaS, ecommerce, or retail tech.

Years of experience: +4 years

Technical skills: G-Suite (or Office), Hubspot, Asana

Soft Skills: Strategic thinking, communication skills, strong analytical mindset, interpersonal skills, creativity, and storytelling ability.

Academic background (studies or certifications): Degree in Marketing, Advertising, Communications, or related fields.

Nice to have

Experience in performance marketing (Google Ads, Meta, LinkedIn).

Experience with customer marketing and loyalty programs.

Experience in pop, branding materials & event planning and execution 

Languages: 

Fluent in both Spanish and English (advanced).

Personal data collected during the recruitment process will be processed in accordance with the Privacy Notice of Aplaz, S.A. de C.V. (“Aplazo”), available at our Privacy and Policy Notice.

Aplazo does not discriminate on the basis of race, religion, skin color, sex, gender, age, ethnic or national origin, marital status, disability, social or economic status, sexual preferences, or any other condition or characteristic. Selection is based solely on the qualifications and merits of the candidates.