B2B Marketing Manager

GuardPass is the UK’s leading hiring and workforce platform built specifically for the security industry. We help security employers find, hire, vet, and train licensed professionals – all in one place. With 200,000+ SIA-licensed workers on the platform and backing from Get Licensed (UK’s largest security training provider), we’re at an exciting inflection point.

We’re looking for a B2B marketer who can take GuardPass to its next stage of growth.

You’ll lead marketing strategy for customer acquisition – figuring out what works, building campaigns that convert, and scaling what drives results. You’ll have budget, tools (HubSpot, paid channels), and team support to make things happen.

This isn’t a role where your work gets lost in layers of approval. You’ll have a direct line between your ideas, execution, and revenue impact. You’ll collaborate closely with sales, shape how we go to market, and see your contribution translate into real growth.
What you'll do

Define positioning and messaging that resonates with customers

Develop and own the B2B marketing strategy across the full funnel

Experiment across paid, email, ABM, events, guerrilla tactics – find what moves the needle and double down

Build sales enablement materials that help close deals

Plan and execute webinars, campaigns, and partnerships that generate pipeline

Work hand-in-hand with sales to optimise lead quality and conversion

Measure everything, learn fast, and iterate

What We’re Looking For

B2B SaaS or marketplace marketing experience (not B2C, not agency-only)

Hands-on HubSpot experience – workflows, automation, reporting

You’ve run paid campaigns and understand CAC, conversion, and attribution

Strategic thinker who’s equally comfortable getting hands dirty

Comfortable with ambiguity – you don’t wait to be told what to do

The kind of person who thrives here:

Scrappy. You test fast, learn faster.

Data-driven. You let numbers guide decisions, not assumptions.

Clear communicator. You make the complex simple.

Expected Behaviours

We're primarily non-hierarchical, allowing all our colleagues to take responsibility from day one. We are committed to achieving excellence whilst having fun and being highly curious. We are passionate about hiring fantastic individuals who thrive in an open, fast-paced and collaborative environment, are accountable to themselves, and are willing to roll their sleeves up to get stuff done.

There are certain behaviours we expect from our colleagues, and the key ones are below. Fundamentally we expect everyone at Get Licensed to Do The Right Thing. We measure performance against these behaviours as part of each team member’s monthly performance review:

Agility: We move fast, adapt quickly, and continuously improve.

Curiosity: We never stop learning and seeking better ways to do things.

Excellence: We set new standards and strive to exceed expectations.

Love: We care deeply for the work we do, for each other, and for our customers.

What we offer:

Competitive base salary with additional benefits, including private medical insurance, and paid holiday.

Unlimited opportunities for career growth and professional development

The chance to influence and improve training delivery across the organization.

Join a dedicated and professional team where your ideas are welcomed and your commitment rewarded. 

As the face of Get Licensed, you will be required to lead by example, and live the Get Licensed values to their fullest, based around Doing the Right Thing.