B2B Marketing Manager, K4B

KAYAK, part of Booking Holdings (NASDAQ: BKNG), is a leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, stay, rental car and vacation package. We’re also transforming business travel with a new corporate travel solution, KAYAK for Business.

As an employee of KAYAK, you will be part of a travel company that operates a portfolio of global metasearch brands including momondo, Cheapflights and HotelsCombined, among others. From start-up to industry leader, innovation is in our DNA and every employee has an opportunity to make their mark. Our focus is on building the best travel search engine to make it easier for everyone to experience the world.

KAYAK for Business (K4B) is looking for a B2B Marketing Manager to help accelerate our global presence, strengthen partner engagement, and support revenue growth. In this role, you’ll build integrated marketing programs, support sales with high-impact enablement tools, help manage media buying and develop thoughtful event sponsorships for the corporate travel ecosystem.

You’ll collaborate closely with Sales, Product, Creative, PR/Comms, Media and Analytics teams to bring data-backed, partner-first marketing to life across channels.

This role sits at the intersection of marketing, sales, and product, shaping how KAYAK for Business shows up in the market and how effectively we drive partner engagement and revenue. Your work will directly influence growth, alignment, and our visibility in the business travel ecosystem.

Note, this role is required to work from our Cambridge, MA office, at least 3 times per week.

In this role, you will:

Marketing Strategy & Planning

• Lead the implementation of B2B marketing strategies that support product adoption, partner activation, and global revenue goals, and inbound marketing funnels that drive qualified leads to Sales.

• Develop cross-channel programs across digital, social, paid media, event sponsorships, and partner channels.

• Translate product updates and market insights into clear, compelling marketing narratives.

Pipeline Generation & Channel Activation

• Lead the strategy, planning, and execution of paid and owned media and channel activation programs designed to accelerate pipeline generation and increase qualified lead volume across B2B channels including LinkedIn, Google, programmatic, and industry publications.

• Develop full-funnel media plans that prioritize high-intent demand capture, account engagement, and conversion performance across mid-market and enterprise audiences.

• Own budget allocation, pacing, and performance optimization to maximize marketing-sourced pipeline, improve lead quality, and reduce cost per qualified lead (CPL / CPQL) across all paid channels.

• Partner closely with Sales to align paid media strategy with revenue priorities, translating business goals into targeted acquisition programs that generate measurable outcomes including SQLs, opportunities, and closed-won influence.

• Evaluate and manage media vendors, agencies, and platforms to ensure best-in-class audience targeting, attribution, tracking, and reporting capabilities that directly support pipeline outcomes.

• Ensure all paid media investments reinforce KAYAK for Business’s positioning and messaging while delivering high-performing creative and campaign execution that drives conversion and revenue impact.

Data, insights & optimization

• Partner with Brand Strategy to understand customer behavior, campaign performance, and unmet opportunities.

• Work with Brand Strategy to maintain a full-funnel measurement framework including attribution, lead quality analysis, and campaign performance dashboards. Turn data into actionable recommendations for future marketing, content, and enablement programs.

• Track KPIs and communicate performance trends clearly to leadership.

Events Sponsorship Support

• Work alongside PR to identify, evaluate, and secure high-impact event sponsorships including: industry conferences, trade shows, and partner summits, that align with pipeline goals and target audience segments.

• Work with PR to manage end-to-end sponsorship activation, including booth experience, speaking opportunities, creative assets, lead capture workflows, and post-event follow-up.

• Analyze sponsorship performance using KPIs such as lead quality, account engagement, brand visibility, and ROI to inform future investment decisions

Cross-functional collaboration

• Act as a connector between Sales, Product, Creative, Brand, PR, and Comms to ensure consistent messaging and aligned priorities.

• Partner with Creative to produce content that resonates with business travelers, enterprise clients, and partners.

• Support go-to-market planning for new features, integrations, and partnerships.

• Help maintain high-quality internal communication and alignment across global regions.

Please apply if you have:

• 7 years of B2B marketing experience (ideally in SaaS, travel tech, or digital platforms).

• Experience building B2B multi-channel marketing programs across content, paid media, PR, and events.

• Strong understanding of sales enablement and partner marketing.

• Ability to balance strategy with hands-on execution.

• Excellent communication skills: written, visual, and verbal.

• Strong analytical mindset; comfortable using data to guide direction.

• Skilled project manager capable of owning multiple workstreams at once.

• Comfortable navigating a fast-paced, collaborative, global environment

Benefits and Perks

• Work from (almost) anywhere for up to 20 days per year

• Focus on mental health and well-being:

• Company-paid therapy sessions through SpringHealth

• Company-paid subscription to HeadSpace

• Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)

• No meeting Fridays

• Paid parental leave

• Generous paid vacation + time off for your birthday

• Paid volunteer time

• Focus on your career growth:

• Development Dollars

• Leadership development

• Access to thousands of on-demand e-learnings

• Travel Discounts

• Employee Resource Groups

• Competitive retirement and health plans

• Free lunch 2 days per week

• Fun quarterly events such as boat trips, arcades, ski trips, Thursday happy hours, and more

There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. The range for this Massachusetts based role is $90,000 - 110,000.00, not inclusive of annual bonus.

We offer a competitive base salary and benefits including: health benefits; flexible spending account; retirement benefits; life insurance; paid time off (including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays); and parental leave benefits.

Inclusion

At KAYAK, we want everyone to have the space to grow, share ideas and do great work. That’s why we’re focused on hiring the best talent from all walks of life and experiences, supporting them well and making sure no one feels like they have to fit a mold to belong here.

Need any adjustments for the interview, application or on the job? No problem - just give us a heads-up. We’ve got you.

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