B2B Marketing Lead (w/m/d)
Dida
Posted: March 2, 2026
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Quick Summary
Your mission is to define and shape the Machine Learning industry and its products. To achieve this, you will work on projects and innovations in the field of Artificial Intelligence.
Required Skills
Job Description
Your mission:
dida is one of the leading machine learning agencies with contracts and projects in academia, the public sector and industry. Our team, consisting mostly of Machine Learning Scientists, contributes to developments and innovations in the field of Artificial Intelligence. We believe that research-driven thinking can help solve real-world problems more efficiently and want to contribute to the conscious development and integration of machine learning in all areas of society.
One of our goals is to define and shape the Machine Learning industry and its products. To achieve this, our marketing team is responsible for generating visibility, spreading dida’s image of a highly technical and trustworthy AI partner.
Tasks:
• Be responsible for generating visibility, spreading dida’s image of a highly technical and trustworthy AI partner
• Lead and drive our marketing activities pro-actively and take complete responsibility for some of our marketing channels, pushing them forward long term
• Work together with our ML Scientist, take the team’s sophisticated contents and translate them into marketing contents
• spread the word, why and how dida manages to find better machine learning solutions than competitors or in-house teams
Your Profile:
• You have an academic degree in business, marketing or a related field (or a technical degree, for example in physics, mathematics or computer science) .
• You already have some years (3+ years) of experience in marketing-related positions.
• Experience in marketing related to technical products or IT services is a bonus.
• You have some (conceptual) knowledge of machine learning; some more detailed knowledge is helpful, but not strictly necessary.
• You are a hands-on person who can motivate machine learning scientists to participate in the creation of marketing contents.
• You have high quality expectations and a high motivation to deliver excellent content.
• You live in Berlin or plan to move here and want to come to the office at least 2x per week, to really become part of dida and our team.
• Communicating in German and producing German content is easy for you, German is your mother tongue or you are at a similar level, at the same time you can communicate fluently with colleagues and the team in English.
Why us?:
• Become part of a highly technical team that works and shapes AI frontier topics. We work with leading enterprises like Siemens, Zeiss, Deutsche Bahn or Enpal on exciting AI use cases:
• Our Solutions helps people to spot errors in their rental contracts.
• We automate the process of planning solar systems on roofs.
• Our Team helped Deutsche Bahn, to detect anomalous objects on tracks.
• And we won the AI for Earth Award, for our solution to detect illegal mines from satellite images of the rainforest.
• We’re in an exciting phase in which you can actively shape the visibility, brand and image of dida
• You will market highly innovative services and products for a company that enjoys high trust amongst their business partners and community.
• Enjoy flexible, hybrid working hours (full or part time), a pleasant office atmosphere and good coffee in our office in Berlin Kreuzberg.
Do you want to dive deep into our topics? Watch our conference talks or take a look at our linkedin channel.