B2B Marketing Lead, APAC

About the Role

We are seeking an experienced and versatile APAC B2B Marketing Lead to drive OpenAI’s enterprise and B2B marketing strategy across the Asia-Pacific region. This is a critical leadership role for a full-stack B2B marketer with strong regional judgment—someone who can operate across diverse markets, build foundational capabilities, and deliver high-impact programs that support revenue growth and long-term trust.

This role will be responsible for shaping and executing integrated B2B marketing initiatives that support enterprise adoption, partner-led growth, and developer-adjacent business audiences across APAC. The ideal candidate brings deep experience working with sales-led GTM teams, navigating complex stakeholder environments, and translating global strategy into locally effective execution across multiple APAC markets.

Key Responsibilities

• Lead the development and execution of APAC B2B marketing strategy, aligned with global priorities and regional GTM objectives.

• Drive full-funnel B2B marketing programs across field, content, customer marketing, events, and partner marketing.

• Partner closely with GTM, Partnerships, Product Marketing, Comms, and Global Affairs to deliver integrated programs that support enterprise adoption and pipeline growth.

• Translate global B2B narratives and launches into regionally relevant, market-specific execution across priority APAC markets (e.g., India, Korea, Japan, ANZ, Southeast Asia).

• Establish strong regional marketing operating rhythms, including planning cycles, agency management, budget oversight, performance measurement, and reporting.

• Act as the regional voice for APAC B2B marketing, bringing market insight, customer perspective, and local nuance into global strategy discussions.

• Build and scale foundational B2B marketing capabilities in-region, with an eye toward future team growth and specialization.

Qualifications

• 10+ years of experience in B2B or integrated marketing, ideally within technology, platforms, or high-growth environments.

• Proven track record of building and executing B2B marketing programs that support enterprise or partner-led GTM motions across multiple markets or regions.

• Strong understanding of APAC enterprise buying dynamics, including the role of trust, regulation, partners, and local proof points.

• Demonstrated ability to operate at both strategic and executional levels in fast-moving, ambiguous environments.

• Experience working closely with Sales, GTM, Partnerships, Product Marketing, and Comms teams in a matrixed organization.

• Excellent communicator and collaborator, with strong stakeholder management and influence skills across cultures and geographies.

• Experience managing teams, agencies, vendors, and regional partners across APAC preferred.

Nice to Have

• Experience marketing AI, developer, or highly technical products.

• Familiarity with regulated industries or trust-sensitive enterprise environments.

• Prior experience leading regional or global marketing scopes.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. 

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.

Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.

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