B2B Demand Generation Specialist

We’re hiring a B2B Demand Generation Specialist to lead full-funnel B2B campaigns that attract, nurture, and convert leads. This role blends strategic content planning with hands-on campaign execution across LinkedIn, email, landing pages, and web. You’ll map content to each stage of the funnel (TOFU–MOFU–BOFU), warm leads through targeted nurture sequences, and optimise performance using data and insights. Ideal for someone with experience in B2B demand generation or performance marketing who understands how content drives measurable pipeline growth.

• Own end-to-end execution of content initiatives that support inbound and outbound lead generation.
• Create, optimise, and repurpose content across email, LinkedIn, website, landing pages, blogs, and campaign assets.
• Support demand generation campaigns by aligning content with target audiences, messaging, and funnel stages.
• Manage online brand reputation, including monitoring mentions and reviews, and running a structured Google review request process.
• Identify review opportunities with Sales, Account Managers, and Leadership, and manage templates, timing, and follow-ups.
• Develop employer branding and CEO-related content that highlights company culture, people, and values.
• Collaborate with HR and internal teams on employer branding and hiring support content.
• Track and analyse content and campaign performance, using insights to improve engagement and lead conversion.
• Work closely with marketing and sales teams to align content with business priorities and deliver projects on time.

Requirements:
• At least 4–5 years of relevant experience in content, demand generation, or digital marketing roles.
• Working knowledge of key tools such as CRM systems, WordPress, and HubSpot.
• Strong written communication and storytelling skills for B2B audiences.
• Solid understanding of inbound and outbound marketing and demand generation.
• Experience executing content-driven campaigns with measurable outcomes.
• Ability to interpret data and apply insights for optimisation.
• Strong organisation, prioritisation, and attention to detail.
• Proactive, collaborative, and able to take ownership of tasks while working effectively within a team.

Full position description can be seen here: https://honeysuckle-germanium-d49.notion.site/Content-and-Demand-Generation-Specialist-2e261d56b2738034b944d9bb292b2d01?source=copy_link

Benefits:
Why Join Twoconnect?

We offer more than just a job — we offer a supportive and rewarding career experience. Here’s what you can expect from this opportunity:

• Hybrid - 1-2 days quarterly onsite visit
• Mon - Fri: 7:00 AM - 4:00 PM PHT (adjustments will be made for daylight saving time)
• HMO with 1 free dependent and medical reimbursements
• Government-mandated benefits
• Opportunities to work with leading companies in Australia and beyond
• Training programmes for career development
• Engaging company outings, team activities and wellness sessions
• Supportive, inclusive culture

Twoconnect connects highly skilled Filipino professionals with established companies in Australia, New Zealand, the United States, the United Kingdom and Europe, providing direct access to global careers and long-term opportunities.

We offer competitive pay and benefits, additional entitlements and structured career development programs that make employment both financially rewarding and professionally sustainable.

Our industry-leading retention rate demonstrates our commitment to a people-first culture that prioritizes stability, growth and genuine care for every employee.

Twoconnect is an equal opportunity employer. We value cultural diversity and foster an inclusive workplace where every employee is respected and supported as part of a growing global team.

🔗 Learn more about us through our official pages:

Website: https://twoconnect.com.au/

Careers: https://apply.workable.com/twoconnect-careers/

LinkedIn: https://linkedin.com/company/twoconnectau

Facebook: https://www.facebook.com/2woconnect/

Instagram: https://www.instagram.com/twoconnect_/