B2B Demand Generation Lead

B2B Demand Generation Lead

Location: Boston, MA (Hybrid — 2 days per week in office)

About Us

Clasp is a venture-backed, mission-driven startup transforming access to education and career pathways. We are revolutionizing the way employers attract and retain critical talent, while simultaneously tackling the student debt crisis. Our innovative platform meaningfully connects employers, educational institutions, and diverse talent to drive mutual benefit—using accessible education financing as the thread.

A Forbes Fintech 50 company, portfolio company of SHRM (the largest HR organization in the world), and a recipient of Business Insider's “43 Startups to Bet Your Career On in 2025,” Clasp is driven by our commitment to social impact and innovation. We are reshaping the future of the workforce one opportunity at a time.

Join us on our journey to give power to learners and unlock fulfilling careers that drive positive change in their communities and beyond.

What We Need

We are hiring a B2B Growth Marketing Manager (Demand Generation Lead) whose primary mission is simple and critical: generate qualified pipeline. This role exists to deliver MQLs and book high-intent meetings with healthcare systems, Talent Acquisition leaders, CHROs, and clinical workforce decision-makers.

You will be the engine behind Clasp’s B2B growth motion—turning insights into campaigns that convert and building a predictable, scalable demand engine in partnership with Sales and Marketing leadership.

What You’ll Do

• Own the top of funnel; consistently hit monthly MQL and meeting-generation targets.

• Deliver qualified pipeline through integrated, repeatable demand programs.

• Plan, launch, and optimize 2–3 multichannel demand campaigns per month (email, LinkedIn, paid, ABM, events).

• Build account-based marketing strategies for high-priority health systems; develop personalized assets that improve reply rates and accelerate sales cycles.

• Lead the B2B content engine by producing quarterly anchor assets (reports, surveys, white papers) that drive inbound interest and outbound conversion.

• Run pre- and post-event strategies to maximize booth traffic, capture high-intent leads, and convert event lists into meetings.

• Manage B2B digital + paid media (LinkedIn, Google, paid social) to improve CPL/CPM efficiency and reach pipeline goals.

• Own HubSpot dashboards, attribution, and weekly performance insights across campaigns.

• Develop persona-specific messaging and value propositions for healthcare buyers.

• Partner cross-functionally with Sales, Product, and Marketing Leadership to create quarterly GTM briefs and ensure alignment.

• Run rapid test → learn → optimize experimentation cycles to increase conversion and accelerate pipeline growth.

What You’ll Need

• 4–7+ years in B2B demand generation, growth marketing, or campaign management (healthcare, HR tech, or SaaS ideal).

• Deep understanding of healthcare buyer personas (CNOs, CHROs, TA Directors, HR Ops) and enterprise sales cycles.

• Proven ability to deliver lead-generation targets through integrated campaigns (email, ABM, paid, outbound, events).

• Experience building ABM strategies and crafting personalized, account-specific assets.

• Excellent writing and messaging instincts.

• Competency with paid media, SEO/SEM fundamentals, and digital conversion optimization.

• Strong analytics skills; HubSpot required.

• High ownership, strong project management skills, and a fast, experimental mindset.

What We Give In Return

• Competitive cash and equity compensation

• Health benefits (medical, dental, & vision)

• 401k

• Commuter benefits

• Flexible PTO policy

• Opportunities to grow and perform in a fast-paced environment alongside a stellar team

Salary

The salary range for this position is competitive and will be commensurate with the candidate's experience, qualifications, and industry knowledge, ranging between $110,000 to $130,000 annually. In addition to base salary, we offer an attractive equity component as part of our compensation package, providing an opportunity for eligible employees to share in the success and growth of our company.

Closing

If you are a highly driven individual with a passion for technology and you thrive in a dynamic, fast-paced environment, we want to hear from you! Join us in transforming the workforce solutions industry and making a meaningful impact nationwide. Apply now to be part of our growing team.

We are committed to creating a diverse and inclusive workplace where all employees feel valued, respected, and empowered. Clasp is an equal opportunity employer and prohibits discrimination and harassment of any kind.