B2B Content Marketing Manager (m|w|d)

Confidential

Berlin, Berlin, Deutschland permanent

Posted: January 30, 2026

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Quick Summary

As a B2B Content Marketing Manager (m|w|d), you will develop and distribute complex products and use cases to marketing and sales teams, ensuring they are easily understandable and effective.

Required Skills

B2B Content Marketing Sales Enablement LinkedIn Content Creation Video Production Content Strategy B2B Targeting Content Distribution Copywriting Data Analysis Team Collaboration

Job Description

Mit dem Ausbau unseres B2B-Geschäfts entwickeln wir unsere Inhalte gezielt weiter. Als B2B Content Marketing Manager (m/w/d) verantwortest du die Konzeption, Erstellung und Distribution von Inhalten, die komplexe Produkte und Use Cases verständlich machen und Marketing- sowie Sales-Teams wirksam unterstützen. Du arbeitest eng mit Product Marketing, Sales und weiteren Marketingfunktionen zusammen und sorgst dafür, dass Content nicht nur erstellt, sondern aktiv genutzt wird.

Deine Aufgaben

• Du konzipierst, erstellst und pflegst B2B-Content und Sales Assets für Website, Kampagnen und Sales Enablement.

• Du verantwortest die Erstellung zentraler B2B-Content-Pieces wie Case Studies, Use Cases, Whitepaper, One-Pager, Blogartikel, Landingpages und produktnaher Inhalte.

• Du entwickelst und steuerst organischen B2B-Content für LinkedIn und unterstützt die gezielte Content-Distribution entlang des Funnels.

• Du konzipierst Video-Content für YouTube (z. B. Explainer, Tutorials, Demo-Videos) – von Storyline und Skript bis zur inhaltlichen Abnahme.

• Du entwickelst Skripte und Storylines für Produkt- und Tutorialvideos in enger Abstimmung mit Product und Marketing.

• Du baust unseren B2B Content Hub kontinuierlich weiter aus, überarbeitest bestehende Inhalte und stellst deren Aktualität und Wiederverwendbarkeit sicher.

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