AWS Alliance Sales - CPG/Retail (North America)

About VML

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

VML is a WPP agency (NYSE: WPP). For more information, please visit  www.vml.com, and follow along on Instagram, LinkedIn, and X.

ALLIANCE SALES, AWS – CPG & RETAIL

Location: Remote US

Focus: Consumer Packaged Goods & Retail

Region: North America

The Opportunity

VML Enterprise Solutions is scaling our AWS alliance-powered sales capability within the CPG & Retail vertical. We're seeking a strategic partner seller to drive joint business development and go-to-market initiatives with AWS's Pan-Amazon teams—including AWS vertical sales, Amazon Ads, and Amazon Marketing Cloud (AMC)—to accelerate revenue growth for VML's customer experience and data transformation solutions.

This role sits at the intersection of alliance activation and enterprise sales. Working as a key liaison between VML and AWS/Amazon sales organizations, you will develop and execute joint account plans, coordinate co-selling activities, and ensure alignment of both organizations' strategies. This requires deep understanding of AWS's partner programs, co-selling motions, and the ability to navigate both organizations to drive mutual success in target CPG and retail accounts.

You will carry quota and own accounts—but your primary motion is partner-sourced and partner-influenced pipeline, not solo hunting. Your success fuels further AWS investment in VML.

Role Summary

This is a quota-carrying alliance sales role focused on co-selling with AWS across CPG & Retail industries. You are both client-facing and partner-facing—building pipeline through AWS co-sell coordination while positioning VML's customer experience, commerce, and data solutions to consumer goods and retail clients.

You will drive two interconnected motions:

Co-Sell Activation: Build relationships with AWS Pan-Amazon teams (PSMs, ISRs, Amazon Ads specialists, AMC teams), coordinate joint account planning, and convert AWS-sourced leads into qualified VML opportunities.

Client Engagement: Lead client workshops, executive presentations, and pursuits from qualification through signature—leveraging AWS resources, funding, and credibility throughout the sales cycle.

Accountability Model: Individual quota with revenue targets. Success is measured by closed business, pipeline generation through AWS co-sell, win rate on AWS-sourced opportunities, and depth of AWS field team engagement.

Core Responsibilities

1. AWS Co-Sell Activation (50%)

• Build and maintain executive-level relationships with AWS Pan-Amazon leadership, PSMs, ISRs, and industry specialists

• Develop and execute joint account plans with AWS CPG & Retail vertical teams

• Coordinate co-selling activities with Amazon Ads and Amazon Marketing Cloud (AMC) teams for integrated advertising and data solutions

• Navigate and maximize AWS partner programs and cash funding to accelerate deal progression

• Drive leads through AWS Partner Central, ensuring proper opportunity registration and pipeline management

• Participate in AWS QBRs, industry business reviews, and partner planning sessions

• Communicate VML wins and capabilities to AWS field teams to generate ongoing lead flow

• Orchestrate complex co-sell motions involving multiple stakeholders from both VML and AWS

2. Client-Facing Sales (30%)

• Lead client workshops, discovery sessions, and executive presentations alongside AWS partner teams

• Deliver executive-level sales presentations that demonstrate VML's AWS-powered capabilities in customer experience, personalization, and data transformation

• Coordinate Executive Briefing Center (EBC) visits and AWS-sponsored client events

• Develop and present proposals that position VML's solutions portfolio including generative AI, Amazon Ads/AMC, and customer data platforms

• Build relationships with CPG/Retail CMOs, CDOs, CIOs, and eCommerce leaders

• Negotiate and close deals with support from VML leadership

3. Internal Coordination (20%)

• Enable VML CPG & Retail account teams on AWS value propositions, co-sell motions, and partner resources

• Collaborate with VML industry BD leads to align on account strategies and resource allocation

• Partner with marketing on AWS retail/CPG campaigns (re:Invent, Shoptalk, NRF, Groceryshop)

• Share market intelligence, competitive insights, and winning patterns across the organization

Target Accounts & Focus Areas

• CPG: Major consumer goods companies, food & beverage, personal care, household products

• Retail: Mass merchants, specialty retailers, grocery chains, quick-service restaurants

• Solution focus: Customer experience transformation, agentic AI solutions, Amazon Marketing Cloud (AMC), AWS Clean Rooms, data clean room implementations, Amazon Ads optimization, personalization engines, customer data platforms, composable commerce

• AWS/Amazon services emphasis: Amazon Marketing Cloud (AMC), Amazon Ads, AWS Clean Rooms, Bedrock (agentic AI), SageMaker, Personalize, Connect, Lambda, Step Functions, DynamoDB

Technology & AI Expectations

Use company-approved AI tools and technologies to accelerate account research, pipeline analysis, proposal development, and partner intelligence gathering. Maintain conversational fluency in partner AI offerings to support discovery conversations and position VML capabilities effectively.

Team Leadership & Management

Accountability: Accountable for individual revenue targets. Team leadership is secondary to sales execution.

Leadership Expectations: Enable and coach VML account teams on partner engagement best practices. Share market intelligence and winning patterns across the organization. Provide guidance to junior team members on alliance selling motions and partner relationship management.

Management Scope: Individual contributor; may mentor junior alliance sellers or guide pursuit teams on partner engagement best practices.

Success Metrics

• Quota attainment ($5-10M annually)

• AWS-sourced and AWS-influenced pipeline ($25M+)

• CPG/Retail accounts jointly covered with AWS (25-50+)

• AWS co-sell engagement rate (joint calls, account plans, QBRs)

• EBC/AWS events with retail/CPG clients (5-10+ annually)

• Win rate on AWS-sourced opportunities

Qualifications

Required

• 5+ years in AWS ecosystem sales—either as partner alliance leader or direct AWS seller

• Deep understanding of AWS partner programs, co-selling processes, and partner funding mechanisms

• Strong command of AWS partner ecosystem and Pan-Amazon GTM motions

• Understanding of AWS generative AI services including Amazon Bedrock and SageMaker

• Experience with Amazon Ads solutions including Amazon Marketing Cloud (AMC) and data clean rooms

• Background in Global Systems Integrator (GSI), agency, or professional services environment

• Proven success orchestrating complex co-sell motions with multiple stakeholders

• Executive presence and ability to navigate both enterprise client and partner organizations

• Sales experience in CPG, Retail, or adjacent consumer-facing industries

Preferred

• Previous role as AWS Partner Sales Manager (PSM), Partner Development Manager (PDM), or AWS Account Executive

• AWS Sales Accreditation

• AWS Gen AI Accreditation

• Familiarity with AWS partner incentive programs and AI/ML innovation funding

• Hands-on experience selling or positioning generative AI solutions on AWS platforms

• Experience in advertising, marketing technology, or customer experience solutions

• Existing relationships with AWS Pan-Amazon, Retail, or CPG vertical teams

• Bachelor's degree; MBA a plus

• Willingness to travel to AWS and client locations

Role Positioning

This is a partner seller role—not a pure enterprise AE, back-office alliance manager, or technical pre-sales function.

You will be in the room when deals close with major CPG brands and retailers. You will own the AWS relationship within your vertical and convert that relationship into pipeline. You will orchestrate co-sell motions, unlock partner funding, and demonstrate that AWS-powered selling is a scalable growth engine for VML's customer experience practice.

Your success creates the proof points that fuel further AWS investment in VML.

About VML Enterprise Solutions

VML Enterprise Solutions is a global leader in technology-driven transformation, combining deep industry expertise with strategic alliances across AWS, Google Cloud, Adobe, Microsoft, Salesforce, and an expanding ecosystem of platform and data partners. As part of WPP, we bring unmatched capabilities in customer experience, commerce, and data—helping the world’s leading brands reimagine how they connect with consumers through the intelligent application of technology.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

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$75,000—$180,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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