AVP, Travel, Transportation & Logistics Go To Market

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

The Area Vice President (AVP), Travel, Transportation & Logistics (TTL) Go To Market – Global is an executive leadership role responsible for defining, building, and scaling ServiceNow’s global GTM strategy for the Travel, Transportation & Logistics industry vertical. This role reports directly into global Industry GTM leadership and operates with endtoend accountability across strategy, execution, and results. 

This is a netnew industry vertical for ServiceNow, requiring a startup mindset within a global enterprise. The AVP will establish the industry vision, bill of materials, and execution framework while leveraging the global industry operating model and partnering closely with Sales, Product, Marketing, Customer Success, and the Partner ecosystem to drive durable, longterm growth. 

The TTL industry vertical includes global freight and logistics providers, airlines and aviation services, trucking and ground transportation, rail operators, and cruise and maritime transportation companies. The scope of this role is global, with responsibility for shaping ServiceNow’s market presence, customer engagement strategy, and growth priorities worldwide. 

This leader will serve as the global executive sponsor and industry authority for strategic TTL customers, engaging directly with Csuite and senior operational leaders to align ServiceNow’s platform capabilities to missioncritical industry outcomes. 

This leader is responsible for five key areas: 

• CustomerFocused Pipeline Development 
• Introducing and educating executives and senior industry leaders to ServiceNow through executive briefings, customer advisory engagements, and participation in global industry events. Partnering with account teams to advance pipeline by embedding deep Travel, Transportation & Logistics industry expertise into customer strategy and engagement. 
• SalesOriented Pipeline Progression 
• Partnering with global and regional Sales leadership to drive pipeline creation, progression, and closure across priority TTL accounts. Embedding industry expertise into account strategy, deal qualification, and executive pursuits to accelerate complex, multistakeholder sales cycles and contribute materially to revenue growth. 
• Partner Development & Execution 

Defining and leading the global partner strategy for the TTL vertical, prioritizing system integrators and industry specialists that accelerate customer outcomes. Establishing joint GTM motions that strengthen vertical credibility, delivery capability, and cosell effectiveness. 

• Analyze, Drive & Report on the Business 

• Owning analysis and reporting of the global TTL business, including pipeline health, growth trends, strategic opportunities, and KPI impact. Using data and insights to prioritize investments, guide execution, and drive accountability across a highly matrixed organization. 
• Industry Strategy & Leadership Development 

Owning the global industry strategy for Travel, Transportation & Logistics, including industry segmentation, value propositions, and multiyear growth priorities. Building the industry narrative, executive messaging, and differentiated point of view grounded in deep operational understanding. Operating with a builder’s mindset by establishing repeatable playbooks, scalable motions, and governance models as the vertical matures, while influencing product strategy and industry solution investment in partnership with Product and Engineering leadership. 

Standard for this role

• 15–20+ years of progressive leadership experience within Travel, Transportation, Logistics, or Aviation, including senior roles with global scope 

• Strongly preferred: Direct operator or leadership experience at a global logistics company (e.g., FedEx, UPS, DHL or similar) or a commercial airline 

• Demonstrated success building or scaling a business, vertical, or new market motion within a complex enterprise environment 

• Proven ability to engage, influence, and advise Csuite and senior operational executives 

• Deep understanding of global transportation networks, operational complexity, assetintensive operations, workforce dynamics, and customer experience 

• Experience operating effectively in a highly matrixed, global organization, leading through influence rather than authority 

• Exceptional executive communication skills—strategic, concise, and outcomeoriented 

• Willingness to travel globally 25–50% 

• Bachelor’s degree required; advanced degree preferred 

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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