Audience Strategist (Hybrid)

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Job description

Audigent, a part of Experian is the leading data activation, curation and identity platform. Audigent's pioneering data platform unlocks the power of privacy-safe, first party data to maximize addressability and monetization of media at scale without using cookies. As one of the industry's first data curation platforms powered by its unique identity suite (Hadron ID™), Audigent is transforming the programmatic landscape with its SmartPMP™, ContextualPMP™ and CognitivePMP™ products, which use artificial intelligence and machine learning to package and increase consumer-safe data with premium inventory supply at scale.

As an Audience Strategist on the Audience Strategy team, you'll help shape recommendations for Brand and Agency Partners. We offer a unique opportunity to collaborate and gain hands-on experience in the fast-paced world of programmatic advertising.

This is a hybrid role, requiring two days per week in the office. You will report to the Senior Data Strategy Director.

You Will:

• Partner with Sales and Audience Strategy counterparts to craft compelling responses to RFPs from Brand and Agency Partners, including audience and media proposals that align with client goals and showcase Experian's product suite.
• Work with Technical and Curation teams to support PMP activations and ensure seamless execution.

Qualifications

• Bachelor's degree required.
• 1+ year of experience in programmatic advertising, digital marketing, or a related field.
• Familiarity with the programmatic ecosystem with an understanding of audience segmentation, targeting strategies across digital channels, and media metrics/KPIs.
• Familiarity with project management tools such as Jira, Trello, or Monday.com.

Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.