Asst Marketing Manager – Brand & Growth

Marketing Manager – Brand & Growth
 
Full Time, UAE 
 

Founded in Hong Kong in 2016 by the French couple Delphine Lefay and Diego Dultzin Lacoste, OnTheList is a leading premium flash sales concept in Asia and the Middle-East. OnTheList works to minimize the problem of excess stock by turning past-season inventory into sustainable opportunities.
OnTheList works directly with retail brands and official distributors, turning old inventory into opportunity by providing a sustainable way for brands to sell past-season items that would have otherwise ended up in landfills, while providing the best deals and steep discounts to our OnTheList members. Since launching in Hong Kong in 2016, OnTheList has hosted over 5,200 flash sales and has built a community of over 1.3 million members across all regions. We’ve since expanded to Singapore, Australia, Malaysia, Korea, Shanghai, Beijing, Thailand, and Dubai. 

Sustainability is rooted in who we are and motivates us to continue our mission. To date, we have saved over 8.2 million items from ending up in landfills. Forming OnTheLove, our CSR initiative, has allowed us to deepen our commitment to minimizing our carbon footprint while working with local organizations and hosting regular charity sales. 

At OnTheList, our values guide everything we do: Family Spirit is driven by humility, fostering genuine connections with our community. Panache reflects our passion for delivering exceptional experiences, while sustainability is rooted in our commitment to creating a positive impact on the world around us. Excellence is driven by the cooperation of our teams. 

WHAT WE WILL TRUST YOU WITH...
 

Database 
 

As a new concept in the UAE, OTL needs awareness. You will be responsible for developing and executing strategic initiatives to increase and manage the database 

Design and lead data acquisition strategies through partnerships, collaborations, and digital lead generation campaigns 

Responsible for identifying and reaching out to relevant communities, networks, and partners to grow our customer database with the right target audience 

Build CRM acquisition funnels and optimize conversion touchpoints to ensure sustainable member growth 

Drive initiatives to attract high-intent users that align with our brand and ultimately increase conversion and sales 

Social media management 

Lead brand storytelling, influencer collaborations, and creative direction to strengthen platform identity across the GCC 

Manage and grow social media platforms including Instagram, TikTok, and Snapchat to maximize brand visibility and engagement 

Create and organize high-quality content tailored to the GCC & UAE audience, from idea generation, copywriting, and proofreading to final production 

Ensure content remains engaging, relevant, and aligned with brand objectives 

Oversee content calendar, visual consistency, and tone of voice to ensure alignment with corporate and event marketing goals 

Invitation Management / CRM 
 

Create and execute EDM campaigns using our internal system to support event invitations and member engagement 

Collaborate with the Digital Performance team to segment audiences and personalize communication flows 

Develop CRM strategies and segmentation plans to improve retention and repeat visits 

Implement A/B testing and data-driven optimizations to enhance open and click-through rates 

Analyze CRM performance data and generate actionable insights to improve campaign effectiveness 

Media Relations –PR 
 

Own the corporate and brand PR strategy to position OTL as the leading premium flash sales platform in the Middle East 

Establish and maintain strong bonding with PR and medias to build awareness  

Develop proactive story angles, seasonal press releases, and brand collaboration features to increase earned media visibility 

Handle corporate publications and promotion materials, including press release, newsletter, and other marketing collaterals  

Establish and maintain strong bonding with influencers to build awareness   

Curate influencer campaigns and partnership activations to reach luxury and premium audience segments 

Budget & Analysis Report
 

Plan and monitor marketing budget  

Regularly analyze digital and campaign performance across platforms and suggest data-driven actions to improve traffic, conversions, and ROI 

Prepare monthly marketing performance dashboards and quarterly brand growth reviews for management 

Track ROI across paid, earned, and owned media channels and adjust strategy based on business priorities 
 

WHAT IT TAKES 

At least 8 years of full-time work experience in marketing & communications or digital marketing.  

Proven experience in developing brand awareness campaigns, influencer/PR partnerships, and cross-channel marketing strategies 

Familiar with Microsoft Office, Adobe Illustrator  

Strong knowledge in online marketing tools Expert in local digital trends and marketing concepts  

Fluent in spoken and written English,
Arabic is a plus 

Creative, analytical, and strategic mindset with a balance of storytelling and performance accountability