Assortment Designer - H&M Mens - Knit & Jersey

Assortment Designer – Mens Jersey & Knitwear 

Are you a seasoned Design Leader with a decisive point of view and a track record of delivering product that cuts through? We’re looking for an experienced designer to take the lead on our Mens Knitwear & Jersey department.

If you operate at the intersection of culture, product, and performance—and know how to turn insight into impact—this is your space.

As Assortment Designer, you set the tone. You translate trend, customer mindset, and brand DNA into a focused, high-impact product lineup that is both creatively sharp and commercially driven.

You will own the product vision end-to-end—from first concept to final collection—working in close partnership with design, buying, merchandising, and production. This role demands a balance of instinct and precision: strong creative direction backed by clear, data-informed decisions that resonate across global markets.

This role is based at our HQ in Stockholm, Sweden.

What You’ll Do

• Define and drive the creative direction for Menswear Knit & Jersey with clarity and authority
• Build forward-focused concepts that push the product and sharpen the brand’s edge
• Partner cross-functionally to deliver a tight, relevant, and commercially strong assortment
• Use customer insight, market intelligence, and performance data to guide product strategy and seasonal narratives
• Ensure consistency, relevance, and competitiveness across all markets
• Lead and develop a team of ~15 across design and print/graphics, setting a high bar for output and collaboration
• Present vision and strategy with conviction—clear, concise, and impactful

Who You Are

• A senior menswear designer/leader with a degree in fashion design (BA/MA) or equivalent, and 10+ years of industry experience
• Proven experience leading teams and driving performance
• Strong creative instinct paired with a sharp understanding of global menswear
• Skilled in assortment building, concept development, and collection architecture within fast-paced environments
• Commercially aware—you know what sells and why
• Direct, confident communicator with the ability to align and motivate teams
• Decisive, proactive, and accountable—you take ownership and move with intent

You bring structure to creativity and clarity to execution—driving product from idea to final delivery with a constant focus on relevance, precision, and profitability.

Who We Are

H&M Group is a collective of strong fashion brands and ventures, built on the belief that great design, accessible pricing, and sustainable solutions can—and should—coexist.

We exist to democratize fashion, putting the customer at the center of everything we do. Our teams are driven, collaborative, and committed to pushing the industry forward—towards a more inclusive and responsible future.

What sets us apart is our culture, our pace, and our people.

Apply with your latest portfolio and CV to be considered.

Step into a role with real influence. Build product that matters.