Associate Programmatic Manager

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Associate Programmatic Manager Position Overview

The Associate Programmatic Manager will be responsible in supporting the day-to-day campaign activity for all clients within their assigned agency teams. You will work within multiple interfaces including Salesforce and Radia to manage campaigns. You are a strong team player where you will support the Trading Strategy team with plan adjustments, campaign set up and optimizations. You are able to work across multiple DSPs and understand their nuances and capabilities. You are a curious and active learner with a strong sense of ownership and accountability for the work that you produce for the teams.

Duties

• Supports the Programmatic Managers on all campaigns related to the management of programmatic campaigns including:

• Accurately inputs and maintains campaign data in internal systems using tools such as Salesforce and Radia and Datorama

• Proactive internal communication between different business units including Programmatic Managers Ad Ops and Analysts.

• Supports Programmatic Managers team with campaign set up, pacing and optimization

• Mentors other Programmatic Coordinators

• Supports with creating process documentation for Programmatic Coordinators

• Inspires and motivates team, fostering collaboration Responsibilities

• Supports the Programmatic Managers teams with timely campaign launches, communicating clearly with all teams.

• Input and setup approved campaigns into the internal platform and sync to systems like Salesforce.

• Liaise with vendors and agencies in preparation for campaign launches.

• Auditing and reviewing digital creative tags, ensuring they are accurate for the launch of the campaign, providing clear guidance to Ad Ops team including details on verification requirements

• Assists with campaign reporting inputs for post campaign reports and QBRs

• Assists with campaign set ups across all DSP’s (DV360, Xandr, Amazon, TTD)

• Assists with campaign pacing, shifts and optimization

• Assists with plan updates and adjustments

• Checks and ensures that live campaigns are delivering after launch.

• Ensuring monthly campaign actualizations are completed at the expected date.

• Updates pacing and performance in campaign tracker for internal team

• Identifies areas of opportunity within internal process Required Skills

• Post-secondary education, preferably in a Media, Marketing or Advertising related program

• 1+ years experience in Programmatic Coordinator role

• 100% Certified on relevant DSP’s (DV360, Xandr, Amazon, TTD and/or Verizon)

• Understanding of KPIs and media metrics

• Good understanding of the Programmatic Space

• Well-organized and strong attention to detail

• Excellent time management skills

• Proficient user of Microsoft tools such as PowerPoint, Excel, Word

• Strong analytical and critical thinking skills - ability to problem solve

• High energy and teamwork mentality are a must

• Excellent interpersonal and communication skills

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to WPP Media Leave Administration at [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.

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