Associate Principal Engineer, CRM Salesforce Marketing Cloud

👋🏼We're Nagarro.

We are a Digital Product Engineering company that is scaling in a big way! We build products, services, and experiences that inspire, excite, and delight. We work at scale — across all devices and digital mediums, and our people exist everywhere in the world (17700+ experts across 39 countries, to be exact). Our work culture is dynamic and non-hierarchical. We're looking for great new colleagues. That's where you come in.

REQUIREMENTS:

• Total Experience 10+ years
• Strong hands-on expertise in Salesforce Marketing Cloud components including Email Studio, Automation Studio, Journey Builder, and Data Designer.
• Good understanding of SQL, AMPscript, and API integrations using REST/SOAP services.
• Experience in gathering, analyzing, and prioritizing marketing and business requirements.
• Strong understanding of email marketing, customer journey mapping, automation, and personalization strategies.
• Experience managing product backlogs, user stories, and Agile/Scrum delivery processes.
• Ability to work closely with marketing analysts to define KPIs, campaign metrics, and success criteria.
• Strong stakeholder management and communication skills with the ability to coordinate between marketing and technical teams.
• Experience collaborating with cross-functional teams to design and deliver end-to-end marketing solutions.
• Knowledge of Salesforce Marketing Cloud best practices, deployment processes, and campaign optimization techniques.
• Strong analytical, troubleshooting, and problem-solving capabilities.
• Ability to stay updated with Salesforce Marketing Cloud platform enhancements and industry trends.

RESPONSIBILITIES:

• Collaborate with stakeholders to gather, analyze, and prioritize marketing requirements and convert them into user stories for Salesforce Marketing Cloud development
• Act as the primary liaison between marketing teams and development teams, ensuring alignment between marketing objectives and technical capabilities
• Manage and maintain the product backlog, prioritizing features and enhancements based on business value and stakeholder feedback
• Lead sprint planning, backlog grooming, sprint reviews, and Agile delivery activities.
• Work closely with marketing analysts to define KPIs, reporting metrics, and campaign success measurements.
• Provide guidance on best practices for email marketing, customer journeys, automation, and personalization within Salesforce Marketing Cloud.
• Design and support implementation of end-to-end marketing automation solutions using Salesforce Marketing Cloud components.
• Collaborate with cross-functional teams to deliver scalable and customer-focused marketing solutions.
• Monitor campaign performance and user feedback to drive continuous optimization and improvement.\
• Facilitate User Acceptance Testing (UAT) and coordinate deployment and release activities.
• Serve as a Subject Matter Expert (SME) for Salesforce Marketing Cloud capabilities, platform updates, and industry best practices.
• Support roadmap planning and recommend platform enhancements aligned with business and marketing objectives.

Bachelor’s or master’s degree in computer science, Information Technology, or a related field.