Associate, Media Planning (Entry-Level)

About Us

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different.

When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow.

Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability.

Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

Role Description

The Media Planning Associate supports the development and delivery of effective, insight-led media plans across multiple channels. This role is ideal for someone early in their media career who is looking to build strong planning fundamentals, gain exposure to cross-channel strategy, and contribute to best-in-class campaign execution.

You will work closely with planners, buyers, and clients to ensure campaigns are delivered on time, on budget, and aligned to business objectives.

Key Responsibilities

Planning & Strategy Support

• Assist in the development of media plans across digital and offline channels

• Support audience research and insight generation using tools such as TGI, YouGov, Nielsen, or platform insights

Campaign Execution

• Support campaign setup processes alongside activation teams

• Manage deadlines and ensure smooth campaign delivery

Reporting & Analysis

• Support in tracking campaign performance

• Assist in preparing PCAs

Client Management

• Attend internal and client meetings where appropriate

• Take notes and follow up on actions

• Build relationships with media partners

• Support presentation creation for client reviews and responses

• Support in finance approval process

Desired Skills & Experience

Essential:

• Interest in media, advertising, and communications

• Analytical mindset with good attention to detail

• Comfortable working with numbers and budgets

• Great PowerPoint and Excel skills

• Organised and able to manage multiple deadlines

Key Skills

• Curiosity and eagerness to learn

• Proactive attitude

• Great communication skills

• Collaborative team player

Employee Transparency

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are an equal-opportunity employer committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

The Perks

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:

• Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year

• Free breakfast and free lunch

• Early finish Fridays

• Core Hours (Mon-Thurs, flexible start/finish times)

• Retail discounts

• Electric vehicle salary sacrifice car scheme

• Wellbeing programme, including Headspace & flu jabs

• Interest free season ticket loan

• Paid time off for Volunteering

• Group Income Protection

• Life Assurance

• Private Medical Insurance or Health Cash Plan (dependent on level)

• Group Personal Pension Plan with matched contributions from 3-6%

• Generous Parental Leave & Pay

• Independent mortgage advice

• Financial education

• Employee Assistance Programme

• Free eye tests

• Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!