Associate Marketing Manager - Literacy

Who We Are

Great Minds is a high-growth, mission-driven organization founded by educators in 2007. As a for-profit, Public Benefit Corporation, we believe all students deserve access to meaningful, challenging content—and all teachers deserve tools that are intuitive, effective, and built for the realities of today’s classrooms.

We develop high-quality, knowledge-rich math, science and ELA curricula grounded in research and designed in collaboration with educators. Our materials reflect real classroom needs and are built to drive lasting student outcomes.

We are committed to usability, coherence, and practical implementation—supporting teachers not just through curriculum, but with professional learning, purposeful technology, and responsive service that enable strong adoption and impact.

What We Build

Our products—Eureka Math and Eureka Math², Wit & Wisdom, PhD Science, Geodes, and the newly launched Arts & Letters ELA—are trusted by thousands of schools and districts nationwide.

• Eureka Math is the most widely used math curriculum in the U.S., and is focused on balancing conceptual understanding, procedural fluency, and application.

• Wit & Wisdom® and Arts & Letters ELA™ anchor our reading strategy with content-rich, grade-level instruction that integrates literature, history, and the arts, grounded in the science of reading. Geodes® complements our reading suite with decodable texts that pair phonics with meaningful content to support early literacy.

• PhD Science is a hands-on K-5 Science program that sparks curiosity as students build enduring knowledge of how the scientific world works.

These programs reflect a shared belief in high expectations, joyful rigor, and deep respect for educators and students.

Where We’re Headed

Great Minds is entering a new stage of growth and product maturity. We are focused on building more connected, customer-informed experiences across the full educator journey—from curriculum to professional learning to platform and support.

Our long-term vision is to become a true partner in impact—not just delivering curriculum, but supporting educators in achieving outcomes at scale.

Job Purpose

The Associate Marketing Manager provides marketing execution and operational support to the business in alignment with the literacy portfolio goals.The Associate Marketing Manager will have the opportunity to learn all aspects of educational publishing while building skills in strategic planning, product marketing and customer lifecycle marketing.

Responsibilities

• Act as a product brand champion across the business, centering all marketing and product implementation materials around core messaging, benefits, and customer-driven needs.

• Supporting and executing marketing plans with a results-driven mentality

• Writing, editing, and distributing marketing materials, including internal communications, promotional emails, sales collateral, blogs, social content, and sales training materials.

• In partnership with cross-functional teams, coordinating or writing relevant, high-quality marketing content that aligns to strategic campaign objectives.

• Executing on retention and renewal marketing efforts such as newsletters and product update communications.

• Assisting in the organization, execution, and promotion of webinars, events, and conferences. Attend, as needed, to facilitate their success.

• Monitoring and assessing market and competitive trends to inform product positioning and competitive intelligence tools.

• Support market and customer research efforts that drive product solutioning, product messaging, and the development of collateral needs along the customer journey.

• Supporting website content management, monitoring and adjusting content according to inbound marketing performance.

• Maintaining the internal library of marketing and sales enablement materials.

• Providing administrative support to the literacy product marketing team.

• Managing the creation of saleable packages and sampling build of materials.

• Managing external agencies and vendors to execute marketing initiatives when needed.