Associate Manager, Performance (Programmatic)

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact

Are you a programmatic expert with a passion for driving measurable results and optimizing campaigns across cutting-edge digital platforms? We are seeking a highly motivated and data-driven Associate Manager, Performance (Programmatic) to join our team. In this pivotal role, you will be instrumental in managing, optimizing, and scaling our paid media campaigns, with a specific focus on programmatic buying, complemented by social and video advertising. If you thrive on data-driven insights and collaborative success, we want to hear from you!

• Drive campaign activation and optimizationwith a primary focus on programmatic platforms (DV360/TTD/Xandr…) This role also involves managing campaigns on key social and video advertising platforms, including YouTube Ads and TikTok Ads.

• Discuss campaign briefs and support Planners/Managers in generating programmatic/social media schedules to deliver client objectives.

• Campaign Setup & Integrity: Execute precise campaign setup and activation, promptly resolving any tracking or discrepancy queries to ensure accuracy and adherence to best practices.

• Budget & Performance Oversight:Accountable for the ongoing management of campaign budgets, daily spend levels, and continuous monitoring of performance against key goals.

• Data Analysis & Recommendations: Proactively analyze campaign performance data to identify trends, derive actionable insights, and develop strategic recommendations. Present these findings through impactful mid and post-campaign reports to drive in-flight optimizations and inform future campaign strategies.

• Collaborative Client Success: Foster effective collaboration within the team, across GroupM Nexus, and with WPP Media Agencies to ensure seamless campaign delivery and client success throughout the entire lifecycle (briefing, booking, setup, optimization, reporting).

• Attain DSP platform or Social platform accreditation/certification.

• Any other project or tasks as assigned from time to time.

Skills and Experience

• Education: Bachelor's degree, or equivalent diploma, in disciplines as STEM, Mass Communications, Digital Advertising/Media, Business Studies or relevant experience.

• Experience: 3+ years working experience in Programmatic buying/operations with a trading desk, publisher, or agency managed model.

• Platform Expertise: DSPs (e.g: DV360, TTD, Xandr…), Tiktok ads, Google ads

• Programmatic Ecosystem Understanding: Understanding of the programmatic buying ecosystem, including the functions of DSPs/SSPs, Real-Time Bidding (RTB) mechanics, ad exchanges, and various deal types.

• Ad Format Knowledge: Familiarity with a diverse range of ad formats across platforms, such as YouTube Bumper Ads, Video Reach Campaigns (VRC), Video View Campaigns (VVC), TikTok ad formats, OTT, and Display & Video within Open Exchanges (e.g., Google Display Network)…

• Ad Serving & Verification Fundamentals: Basic understanding of ad serving and verification platforms like Campaign Manager 360 (CM360), Integral Ad Science (IAS)/DoubleVerify (DV), as well as key ad verification metrics including Brand Safety, Invalid Traffic (IVT), and Viewability.

• Technical Proficiency: Proficiency in Microsoft Excel and PowerPoint.

• Analytical & Problem-Solving: Strong analytical skills with the ability to interpret complex data, solve problems creatively, and deliver data-backed insights.

• Communication Skills:Excellent written and verbal communication skills, with the ability to articulate complex concepts clearly and present performance results confidently.

• Detail-Oriented & Organized:Meticulous attention to detail, highly organized, responsive to deadlines, and adept at managing multiple priorities in a fast-paced environment.

• Team Collaboration:Proven ability to work effectively as a team player, providing and receiving feedback professionally, and thriving in a cross-functional environment.

• Adaptability & Drive:Ability to successfully adapt to a fast-changing digital environment, passionate about digital media/technology, eager to keep learning, and committed to continuous improvement and delivering results.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. 

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

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While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

Please read our Privacy Notice for more information on how we process the information you provide.