Associate Manager, Marketing - CRM Gap Factory Online

Gap Inc

SF - 2 Folsom permanent

Posted: March 18, 2026

Job Description

About the Role

In this role, you will be responsible for ecommerce pre and post production photography execution strategy and stability, brand enhancements and opportunities that drive business performance. In this role you will also drive the financial responsibility for all cross-brand photography budgets and contractual budgets by developing budgets to align with business goals and defining the most appropriate production methodologies.
What You'll Do

• Partner with brands, leaders and cross functional partners to understand business strategies and execute seasonal marketing and product photography strategy

• Drive production on photoshoots; including castings and talent recommendations that align with brand and creative direction, negotiating fees and usage agreements to that lead to strategic and successful programs and campaigns

• Develop seasonal production schedule that aligns with business priorities, forecast workload and deploy resources

• Responsible for developing and presenting yearly financial photography budgets and manage monthly metrics and forecasts that lead to cost and resource optimization

• Adapt team priorities to respond to customer and business partner needs

• Provide front line supervision to an operational, service or administrative team

Who You Are

• Experience in photo and video production, project and people management

• Strong financial acumen; solid understanding of retail fundamentals and financial metrics; expert in budget creation and financial analysis

• Strong problem solving skills with ability to build strong cross functional partnerships and influence change, as needed

• Experience managing and motivating technical and artistic resources

• Probe beyond the stated situation, identifies underlying issues and considers possible alternatives

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