Associate Manager/ Manager, China Marketing (Bangkok-based role, Relocation provided)

About Agoda

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.

Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.

No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.

Get to Know our Team:

China Marketing team of Agoda focuses on building leading marketing initiatives that fuels growth for business in China, which includes developing strategy based on data and insights, informing product build, leading project planning and execution. We are a group of collaborative and smart marketers who are both analytical and creative. The team also fosters a great learning environment, you will be able to learn and grow by working closely with experts from a variety of backgrounds from all over the world.

The Opportunity:

You will drive the strategy, plans and execution of multiple China performance marketing channels. You will gain deep understanding of the Online Travel landscape and operations of a cutting-edge tech company by working closely with product, marketing, and supply teams. Because of the significant impact of these marketing activities have on our overall business, you will have regular interaction with the senior management team, including our CMO, COO, and CEO.

In this Role, you’ll get to:

• Lead a lean team to manage performance marketing channels include PPC and Display advertising for China

• Develop testing strategies from the ground up and establish best practices within the organization, in partnership with key stakeholders

• Identify and search for new opportunities and channels for Agoda’s online presence expansion in China

• Collaborate closely with product, supply, and central marketing teams to activate plan

• Navigate a highly ambiguous and cross-functional space, manage fast moving decisions and communications

• Test and analyze to inform data-backed decisions, refine campaigns based on testing and performance analysis, documenting the results and sharing best practices.

What you’ll Need to Succeed:

• Prior experience (5+ years) in managing performance marketing channels of China or a similar role

• Experience in data analysis packages or databases, i.e. SQL and visualization tools, e.g. Tableau, Power BI

• Solid expertise in analysis and reporting, analytical thinking abilities shown to drive insights

• Experience partnering closely with product and tech teams

• Project management experience and fanatical attention to detail

• Effective executive communication style, as demonstrated in both written and verbal formats (Mandarin & English)

• Entrepreneurial spirit/ability and eagerness to try different things with minimal direction

It’s Great if you have:

• Strong understanding of OTA business

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Equal Opportunity Employer

At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.

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Disclaimer

We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.