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Associate Manager, Consumer Products, Softlines

MattelInc

El Segundo, CALIFORNIA, United States permanent

Posted: February 4, 2026

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Quick Summary

We're looking for a creative and innovative Associate Manager to join our team in El Segundo, California, USA. The ideal candidate will have a strong background in consumer products and a passion for creating engaging experiences. The successful candidate will be responsible for leading a team and developing innovative products and experiences that inspire fans and entertain audiences.

Job Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

The North America Consumer Products team develops strategic category plans and builds licensing partnerships across Mattel’s iconic portfolio, including Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, and UNO. By extending our brands into consumer products, we create new ways for fans to engage with our franchises.

The Opportunity: 

Mattel is seeking a motivated Associate Manager, Consumer Products to join our team at our El Segundo, CA headquarters. In this role, you will help drive growth across the Consumer Products business by supporting new initiatives and key strategic priorities.

What Your Impact Will Be: 

• Serves as point of contact for assigned licensees/Categories: responsible for account management, line planning, approvals, and financials.
• Acts as liaison with category manager/licensees to get relevant contract details negotiated and confirmed. Inputs requests for new contracts, amendments or renewals in RightsLogic and manage workflow with legal and finance counterparts.
• Collects sell-in sheets and communicates status of retail placement and projections.
• Supports forecast cycle on quarterly basis by requesting and tracking forecast entry into RightsLogic and troubleshooting any upload issues for licensee with Finance. Analyzes forecast from licensees to understand change drivers, areas of opportunity and potential risk.
• Maintains and fosters relationships with licensees, business partners and other external and internal partners on a day-to-day basis
• Supports various cross-functional requests for collaboration with images and product information including creative, marketing, PR, retail development, etc.
• Enforces licensee compliance with agreements.
• Ensures licensee requests are prioritized, analyzed and, if appropriate, delivered upon (i.e., sell sheets, pitch decks, brand stats, etc.).
• Updates servers with materials for licensing teams to reference.
• Evaluates CP categories for white space opportunity and is able to do outreach and pitching in pursuit of new potential partnerships.

What We’re Looking For:

• 3–5 years of experience in consumer products and/or licensing.
• Working knowledge of licensing processes, contracts, and applicable laws and regulations.
• Solid understanding of the consumer products and licensing industry, including market trends and competitive dynamics.
• Familiarity with Mattel brands, franchises, and strategic priorities.
• Ability to evaluate partner business models, organizational structures, and commercial objectives.
• Strong negotiation skills with the ability to support deal execution and ongoing partner management.
• Analytical and research skills, including the ability to identify trends, assess white space opportunities, and interpret financial forecasts.
• Effective planning and organizational skills with the ability to manage multiple priorities.
• Strong presentation and communication skills in both virtual and in-person settings, including proficiency in creating clear, compelling materials.
• Relationship-builder who can collaborate effectively within a highly matrixed organization.
• Demonstrated growth mindset, with a willingness to learn, adapt, and take on new challenges.

 

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. 

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:

The Culture at Mattel

Corporate Philanthropy

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