Associate / Key Account Manager

Position Purpose

Key Accountabilities & Performance Indicators

Sales Responsibilities

Manage, develop and grow a defined portfolio of GP and/or specialist clinics, including group practices.

Achieve and exceed sales targets and market share through execution of territory action plans via omnichannel activities where applicable (face to face, virtual detailing, follow ups), aligned with product / channel strategies within assigned territories.

Maintain strong relationship with group practices, GP clinics, specialist clinics to secure formulary listings and product adoption.

Develop annual account plans aligned with brand strategy, customer segmentation, and channel priorities.

Drive depth and quality of coverage, ensuring optimal frequency and message delivery.

Provide accurate monthly sales forecast to support SM in preparing accurate monthly sales forecasting for sales team.

Build strong, trust-based relationships with doctors, clinic managers, nurses, and pharmacists.

Act as a trusted partner, understanding clinic workflows, patient profiles, and business drivers.

Identify opportunities for win-win initiatives, sales opportunities, business risks within assigned territories and recommend action plans to SM / marketing team in a timely manner.

Able to analyse data sources, appropriately discuss and articulate to healthcare professionals (HCPs) on the clinical implications to patients.

Able to analyse sales data.

Sales Call Quality

Deliver effective, compliant detailing using approved promotional materials.

Tailor scientific and clinical messaging to customer needs while remaining within HSA guidelines.

Use visual aids, hardcopies and soft copies, appropriately to support key selling messages and delivery of effective sales call.

Application of knowledge for all promoted products, key competitor products, major clinical trials, and clinical disease states to maximise promotional effectiveness.

Update of product knowledge and disease knowledge by participating in product trainings required. Make a predetermined number of effective sales calls to promote products to identified potential HCPs.

Conduct pre-call planning for each day’s work in advance via CRM system, with clear objectives for each call, perform post-call analysis and review visited customers’ feedback for continuous improvement.

Report details of daily call activities as per the guidelines provided.

Sales Activities

Optimise prescription through seamless execution of marketing activities to targeted HCPs in line with marketing strategies.

Assist and organize departmental meetings, seminars, group-selling activities, and CMEs (online and offline) to promote key products and disease management / awareness with the objective of achieving sales targets.

Timely update of customer database via CRM system via potential mapping, segmenting & targeting exercise to identify appropriate target customers.

Monitor market trends, competitor activities, and customer feedback within assigned territories.

Generate actionable insights to support brand strategy refinement and local tactics.

Ensure all sales activities (online and offline) are executed within approved budgets and compliant utilisation of resources across assigned territories.

Maintain high level of professionalism and service quality at all times.

Core Professional Requirements

Ensure all activities comply with HSA, MOH, company SOPs, and PDPA requirements.

Meet professional requirements in administration, communication, reporting, company assets utilisation and dress code standards.

Maintain a high standard of product, disease state, technical, and pharmaceutical knowledge through ongoing study, training, assessment and participation in all relevant product trainings.

Report adverse events / product complaints to Pharmacovigilance team, following the company ADR reporting SOP.

Marketing / Channel Collaboration

Work closely with Marketing, Medical, Regulatory, and Supply Chain teams.

Support launches, cycle meeting initiatives, and special projects.

Identify and recommend appropriate CME activities, meetings and congresses to attend or conduct.

Participate actively in business reviews with SM and Marketing team.

Provide relevant post-event feedback to Marketing team.

Active participation in monthly sales meetings and quarterly business review sessions.

Qualifications, Skills and Experience

Bachelor's degree in any discipline, Post Graduate Diploma.

2–5 years of pharmaceuticals or healthcare sales experience, preferably covering GP or specialist clinics in Singapore.

Proven track record of consistent sales achievement.

Strong understanding of the Singapore healthcare and clinic landscape.

Strong relationship building and influencing skills.

Business acumen with a solutions-oriented mindset.

Excellent communication and presentation skills.

Ability to work independently while collaborating cross functionally.

High level of integrity, professionalism, and compliance awareness.

Proficient in CRM systems and sales reporting tools.

Possess a class 3 license and a car.

Personal Attributes

Experience managing clinic chains or key clinic groups.

Prior exposure to primary care, chronic disease portfolios.

Energetic, resilient, and customer centric approach.

Willingness to adapt to evolving commercial models and digital engagement.

Result-oriented.

Self-motivated, with high level of energy.

Team-player.

Meticulous to details.

Ability to work under pressure.

Additional Requirements / Working Conditions

Willing to work overtime if necessary.