Associate Director – Syndication Sales

Jiostar

Mumbai permanent

Posted: March 6, 2026

Job Description

Role Summary:
To drives global syndication revenue by leading content licensing, format sales, and IP monetization across international markets. Owns portfolio strategy, pricing benchmarks, and high-value negotiations while unlocking new territories and platforms to maximize content lifetime value.

Key Responsibilities & Tasks:

Revenue & Growth Leadership
Own and deliver budgeted revenues by driving global content licensing strategy, unlocking new markets, and develop high impact international partnerships.
Business Development
Define and execute a forward looking content portfolio strategy across genres and languages
-Maximizing lifetime value of both flagship GEC properties and long tail catalogue assets.
-Expand beyond licensing to scale format sales and IP monetization
Competitive Intelligence
Continuously track global media trends, competitive dynamics, and pricing benchmarks to accurately assess content value, inform forecasting, and sharpen commercial positioning.
Brand Salience
Strengthening JIPL’s storytelling equity across global markets through strategic PR, marketing, and sustained market engagement
Unlock the catalogue value
Monetise not just flagship GEC content but also assets across genres and languages in relevant markets
Price Benchmarking
Develop content valuations built on content value, competitive intensity, market benchmarks and demand dynamics.
Commercial Negotiations
Lead high value negotiations to optimize ROI, structure innovative deal models, and secure competitive valuations across territories.
Beyond Content Licensing
Pitch and Monetise Formats and IPs to extract maximum value from JIPL’s range of IP assets
Business Networking
Leverage presence in key markets to glean market insights and develop effective pitches for the territory
Focus on New Tech
Leverage emerging platforms and technologies and evolving business models to create localized formats, new revenue streams, and scalable monetization opportunities
Collaborate with Internal and External Customers
Partner seamlessly across internal and external stakeholders to align strategy, deepen market insight, and drive integrated growth outcomes.

Preferred Qualifications:
10-12 yrs years in international content sales/syndication with proven global revenue delivery and strong negotiation expertise.
Familiarity with digital platforms and emerging media trends.

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