Associate Director ，Strategic Planning

Role Summary and Impact

3 best things about the job:

• You will be working in a unique “integrated” agency with digital, media and creative specialists all under one roof.

• Puts you on the cutting edge of digital advertising and digital measurement.

• A fun environment that combines the best of being entrepreneurial whilst at the same time being part of the largest marketing services group in the region

Measures of success –

In three months:

• Been up to speed with client’s portfolios/value proposition and able to articulate this confidently

• Started to build relationships with the key decision makers within the current pipeline

Been familiar with all functions in GroupM and well organized the daily routine

In six months:

• Been well recognized by key clients by demonstrating the digital leadership in terms of strategic planning, implementation etc.

In 12 months:

• Had a mature pipeline at each stage of opportunity development

• Created some client’s additional demands and get further revenue for Wavemaker

• Improved your team's capability

Responsibilities of the role:

• Develop and build relationships with clients, be a trusted advisor on account requirements.

• Set viable objectives and KPIs and recommend/develop measurement methodology against all briefs.

• Deployment of best-in-class digital implementation across client portfolio.

• Ensure projects/campaigns are tracked and measured based on agreed KPIs and media efficiencies.

• Campaign strategy & planning, and integration with the wider comms.

• Assist in training & up-skilling of client account teams.

• Management, extraction & interpretation of clients’ digital performance data.

• Delivery of beyond-the-banner high value services, including digital workshops; content solutions; performance marketing; social & mobile projects; competitor intelligence services.

• Sharing of best practice with the wider Interaction community.

• Conduct regular appraisals with designated team members.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

What you will need:

• 6-7 years of digital experience (agency background preferred)

• An independent, self-driven individual with highly responsible nature

• Ability to work in a matrix organization, managing complexity and challenges

• Proven track record on the execution and development of digital strategies for clients

• Experience in managing media briefs, budgets, and aligning digital strategy with global brand strategy

• Chinese competency is a must (either Mandarin speaking or read/write Chinese if not spoken fluent Mandarin)

•  An understanding of China digital space is a major plus.

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