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Associate Director, Strategic Planning

Wppmedia

Bangkok, Thailand (Bangkok) Hybrid permanent

Posted: February 6, 2026

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Quick Summary

The Associate Director, Strategic Planning is responsible for developing and implementing strategic plans for WPP Media's clients, driving business growth and innovation.

Job Description

About WPP Media:

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

o Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

o Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

o Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About Openmind:

Openmind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé’s media function. Core to the solution is the advanced best data and technology capabilities, fuelled by WPP’s investment in AI, to maximise the impact of Nestlé media investment. 

Role Summary and Impact

3 best things about the job:

• You will be working in a unique “integrated” agency with digital, media and creative specialists all under one roof.

• Work with young and like-minded colleagues.

• Put you on the cutting edge of digital advertising and communications.

Measures of success –

In three months:

• Fully up to speed with the client(s) you are working on, and able to offer a viewpoint on their category, brand, consumer, competitors and objectives.

• Leading strategic planning projects the client(s) in your remit; attending briefing sessions; undertaking research utilizing appropriate tools, desk research or bespoke research; facilitating brainstorms, providing insights and ideas, delivering responses to brief.

In six months:

• Offer additional value and proactivity to the strategic product on the client(s) you are working on; providing new ideas and opportunities that will improve the Maxus service and the teams understanding of the business.

• Established as a key member of the team by both clients and internal team alike; actively leading strategic product to deliver best in class solutions and campaigns that work.

In 12 months:

• Fully established as the expert in the clients’ category and business; offering strong views, opinions, recommendations and solutions to our clients business challenges and proactively providing thought leadership to enhance the communications approach for our clients.

• Considered a key member of the agency by both clients and internal team alike; providing ideas and thought leadership to clients and the wider business.

Responsibilities of the role:

• Produce and highly efficiently lead strategic planning service relevant to development in accordance with client business objectives and status.

• Oversee key steps and decision makings in producing service and keep presenting in business meetings and communication on strategy.

• Resolve problems rising from service to ensure path to business success

• Initiate working system construction, improvement and be proactive in innovation.

• Good communication with clients and raise service quality consistently.

• Lead team to be active and positive in pitch projects.

• Expand business scope and explore new opportunities to meet revenue targets and drive incremental billing and revenue.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

What you’ll need:

• Experience of 10 years or more in media/marketing industry.

• Experienced in client servicing, excellent skills of new client development and Proven track record of meeting new business development targets.

• Experience in working with multiple stakeholders, e.g. suppliers, advertising/marketing agencies, media owners and internal specialist resources.

• Competence in media planning and buying across all platforms with a good understanding and working knowledge of digital media.

• A demonstrated depth of understanding of the industry, business, brands and consumers in client conversations.

• Strong communication and presentation skills.

Life at WPP Media

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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Please read our Privacy Notice for more information on how we process the information you provide.

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