Associate Director, Product Marketing

About the Role

Bumble Inc. is seeking an Associate Director, Product Marketing to drive the strategic go-to-market planning, positioning, and execution for a key product category across Bumble’s global ecosystem.

Reporting into the Director, Global Product Marketing, this role will serve as the strategic connector between Product, Brand, Growth, Analytics, and our AI team — ensuring that every launch, narrative, and marketing investment contributes to meaningful business and user impact.

You will lead end-to-end go-to-market strategy, build scalable frameworks, and influence product direction through deep user insight, market expertise, and performance data. This is a highly visible senior individual contributor role that shapes how Bumble brings new innovations — including AI-powered experiences — to market globally.

The ideal candidate brings strong experience in B2C mobile app marketing, a track record of owning complex launches, and the ability to translate advanced product capabilities into simple, compelling member value.

What You'll Do:
Go-to-Market Strategy

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Own the go-to-market strategy for a major product area or category, from early concept through global rollout.

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Partner with Product, Growth, Brand, and AI teams to define audience strategy, value propositions, and channel approach.

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Build and operationalize scalable GTM frameworks that drive clarity, alignment, and measurable business impact.

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Influence product roadmap and prioritization by identifying market opportunities, user needs, and performance insights.

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Represent your product area in cross-functional planning forums, driving alignment and accountability across stakeholders.

Positioning & Messaging

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Develop insight-led positioning and messaging that connects product capabilities to user needs and Bumble’s brand promise.

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Translate complex features — including AI-driven and personalized experiences — into clear, compelling narratives.

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Synthesize consumer insights, competitive intelligence, and performance data into actionable messaging strategies.

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Lead message testing and iteration to ensure resonance across audiences, markets, and lifecycle stages.

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Act as a strategic thought partner to senior marketing leadership on Bumble’s evolving product narrative.

Campaign & Creative Strategy

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Partner with Creative, CRM, Social, Brand, and Comms teams to bring product strategy to life through integrated campaigns.

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Develop clear, focused creative briefs that align teams on objectives, audience, messaging, and success metrics.

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Ensure consistency and quality across owned, earned, and paid channels, from in-product surfaces to global campaigns.

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Champion simplification, clarity, and user education in all marketing outputs.

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Drive strong collaboration and feedback loops to improve execution speed and effectiveness.

Measurement & Optimization

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Define success metrics and measurement frameworks for product launches and campaigns.

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Analyze adoption, engagement, and retention data to identify opportunities and inform strategy.

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Present performance insights and recommendations to senior stakeholders, influencing future product and marketing decisions.

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Continuously improve GTM processes, documentation, and ways of working to increase team effectiveness and clarity.

What We're Looking For:
• 8–12+ years of experience in Product Marketing or related roles.

• Strong background in B2C mobile app marketing, ideally within consumer tech or marketplace platforms.

• Proven experience owning end-to-end go-to-market strategy for complex product launches.

• Experience working on or marketing AI-powered products, personalization systems, or recommendation engines.

• Ability to translate complex product capabilities into clear, user-centric messaging and value propositions.

• Experience managing global launches and localized strategies across multiple markets.

• Highly analytical, with experience using data and experimentation to inform strategy and optimize performance.

• Strong cross-functional leadership skills, with experience partnering across Tech, Product, Design, Data, Support, and Creative teams.

• Excellent communication skills, with the ability to influence senior stakeholders and drive alignment.

About Us
Bumble Inc. is the parent company of Bumble Date, BFF, and Badoo. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date) and friendship (BFF). BFF is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections and community based on shared interests. Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products.

AI Fluency
AI is important to us. We’re excited by people who are curious and experimental, and who think thoughtfully about how AI can amplify their impact and outcomes.
We encourage you to use AI responsibly as you prepare your application. Please don’t use it to fabricate experiences or answer questions live in interviews. We care deeply about authenticity and want to understand your real skills, judgment and voice, because building a meaningful, genuine connection with you matters to us.

Inclusion at Bumble Inc.
Bumble Inc. is an equal opportunity employer and we strongly encourage people of all ages, colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We're happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don't hesitate to let us know how we can help.
In your application, please feel free to note which pronouns you use (For example: she/her, he/him, they/them, etc).

AI in Bumble Inc. Hiring
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