Associate Director - Performance Sales, Sports

About Role

We’re looking for a Regional Performance Marketing Lead who will be responsible for building and scaling our performance marketing offering in the West region. This is a client-facing role that requires strong consultative selling skills and the ability to independently manage conversations with large and strategic clients. In this role you will be expected to work closely with cross-functional teams to define go-to-market plans, drive adoption, and unlock new revenue streams beyond branding.

Key Responsibilities:
• Own the performance charter for the assigned region and drive adoption of performance-led offerings across new and existing clients.

• Engage directly with clients, particularly large and strategic (LCS-level) accounts, to understand business goals and recommend full-funnel media strategies.

• Work closely with the sales team to support pitches and help integrate performance into brand discussions.

• Collaborate with product and ops teams to provide client feedback, shape solution development, and ensure seamless execution.

• Train and enable regional teams on performance capabilities, value proposition, and best practices.

• Monitor campaign performance metrics, support optimization conversations, and contribute to building performance case studies.

• Identify category-level and client-level trends to inform GTM strategy and unlock new revenue opportunities.

• Serve as the regional performance expert, guiding strategic planning, client conversations, and growth efforts.

Required Experience & Skills:
• The ideal candidate should bring 7-10 years of relevant experience in digital marketing or media sales, especially in performance-led solutions.

• Deep understanding of translating client objectives into measurable outcomes.

• Digital Sales experience is required.

About Us
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.

JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.