Associate Director, Out of Home

ABOUT WPP MEDIA:

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

POSITION SUMMARY:

We are looking for a talented, motivated OOH Associate Director to join our Toronto Out-of-Home (OOH) Solutions team. This candidate will be a key team leader, responsible for the strategic direction and growth of their assigned client portfolio. The OOH Associate Director will act as a senior point of contact for clients, leading the development of innovative and effective OOH strategies that deliver on business objectives. This role requires a combination of strategic leadership, client stewardship, team management, and deep expertise in the OOH media landscape

PRIMARY RESPONSIBILITIES:

• Provide direct strategic support to the Group Director.

• Lead, mentor, and foster the professional development of a team, including Supervisors, Planners, and Coordinators.

• Cultivate and own senior-level client relationships, acting as a trusted advisor to understand and address their business challenges.

• Oversee the strategic direction, planning, and execution of all OOH campaigns for assigned clients, ensuring the highest quality of work.

• Drive innovation and thought leadership within the OOH space, bringing new ideas and opportunities to clients.

• Lead the development and presentation of all major client-facing documents, including annual plans, campaign recommendations, and business reviews.

• Contribute to vendor and commercial forecasting, and assist in managing commercial partnership deals.

• Analyze end-of-month revenue variance and provide insights.

• Play a key role in new business pitches and support global requests from the network.

• Ensure financial accountability for client accounts, including scoping, resource management, and profitability.

• Manage and strengthen relationships with key media partners and internal agency teams.

• Represent the agency at industry functions and client-facing events.

• Investigate industry news and information to further enhance knowledge of the media industry

REQUIREMENTS:

• College or University degree in a related field (Business Administration, Marketing, or Communications).

• 5-7+ years of progressive experience in Media Buying/Planning, with a strong focus on Out-of-Home.

• Proven experience in a client service and team leadership capacity.

• Deep expertise in the OOH landscape, including traditional, digital, and programmatic channels.

• Demonstrated ability to be a proactive, strategic leader and self-starter.

• Exceptional attention to detail and strong financial acumen.

• Polished senior-level communication, presentation, and negotiation skills.

• Superior organizational skills, with the ability to manage a team and oversee multiple complex projects in a fast-paced environment.

• Proven ability to build strong senior-level client and internal relationships that foster collaboration, strategic growth, and conflict resolution.

• Advanced strategic and analytical capabilities, with the ability to translate business problems into actionable media solutions.

• Travel may be required as dictated by the needs of clients and the business.

• Advanced PC skills, including all Microsoft Office products.

LIFE AT WPP MEDIA AND BENEFITS:

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

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$90,000—$140,000 CAD

Please read our Privacy Notice for more information on how we process the information you provide.