Associate Director of Lifecycle Marketing

Bumble Inc. is seeking an Associate Director of Lifecycle to lead strategies that drive engagement, retention, revenue growth, and member quality across our portfolio of apps. This is a senior, cross-functional role that blends lifecycle strategy, audience segmentation, and experimentation to strengthen the member experience and deliver measurable business outcomes. Based in either Austin or New York, this role reports to the Director of Growth Product Marketing and will partner closely with product, analytics, revenue, and brand teams to shape how we activate features, optimize the member journey, and deliver meaningful value.

WHAT YOU WILL DO:
• CRM Communications Orchestration
• Own end-to-end member communications as a unified system
• Design and manage member journeys that orchestrate messaging across CRM, in-app, push, and owned channels with intelligent prioritization
• Lead decisioning frameworks for communication logic, frequency capping, priority hierarchies, message sequencing, and A/B testing strategies
• Architect how segmentation, behavioral signals, and marketing technology (e.g., Braze, Hightouch) work together as an integrated orchestration system
• Ensure communications deliver the right message, to the right member, at the right time, through the right channel
Growth Strategy and Lifecycle Ownership
• Own the strategy and execution of programs focused on increasing member quality, engagement, retention, and revenue
• Lead the lifecycle experimentation roadmap to identify high-impact levers across onboarding, reactivation, and loyalty
• Surface behavioral insights through segmentation and data analysis to guide CRM and in-app campaign development
• Be accountable for MAU, retention metrics, payer penetration, and revenue impact
Campaign and Lifecycle Strategy
• Develop full-funnel campaign strategies that drive improvements in member quality, engagement, retention, and revenue across key lifecycle stages
• Build targeted campaign playbooks that connect behavioral signals with the right CRM or in-app actions to drive relevance and value
• Collaborate with Product, Lifecycle, Revenue, and BI to identify key inflection points in the member journey and shape strategies that encourage meaningful action
• Translate experimentation and insights into scalable lifecycle touchpoints with a focus on continuous optimization
Campaign Execution and Optimization
• Oversee development and launch of lifecycle campaigns across CRM, in-app, and owned channels with a focus on personalization and business impact
• Partner with Creative and Content teams to develop assets that reflect member needs and behavioral triggers
• Monitor campaign performance and optimize based on KPIs such as retention, CTR, engagement, member quality, conversion, and revenue
• Manage testing roadmaps to continuously improve message effectiveness, journey performance, and revenue outcomes
Cross-Functional Leadership
• Partner with Product, Revenue, Engineering, and BI to align on strategy, timelines, and execution plans
• Champion a member-first approach across all growth initiatives while balancing business and revenue objectives
• Drive operational clarity across cross-functional efforts and lead key stakeholder updates

KEY SKILLS:
• 7+ years in lifecycle marketing, CRM, product marketing, or growth roles within a consumer technology or subscription-based business
• Deep expertise in CRM orchestration and lifecycle marketing with a proven track record of improving member retention, engagement, and revenue
• Hands-on experience with marketing automation and orchestration platforms such as Braze, customer data platforms like Hightouch, segmentation frameworks, and performance measurement
• Demonstrated ability to design and manage multi-channel member journeys with sophisticated decisioning logic and prioritization frameworks
• Systems thinker who understands how segmentation, signals, tooling, and messaging work together to create seamless member experiences
• Ability to develop and lead experimentation roadmaps with a test-and-learn mindset
• Excellent cross-functional collaborator and communicator with strong organizational leadership
• Strategic thinker who is also a doer and able to move from high-level vision to tactical execution

ABOUT YOU:
• A member-first mindset, driven by the goal of helping people connect in more meaningful ways while driving sustainable business growth
• A data-informed approach to messaging, lifecycle strategy, campaign design, and revenue optimization
• Comfort operating in a fast-paced, evolving environment with shifting priorities
• A passion for making online connection more intentional
• A systems-oriented approach to communications that prioritizes orchestration over siloed execution

About Us
Bumble Inc. is the parent company of Bumble Date, BFF, and Badoo. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date) and friendship (BFF). BFF is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections and community based on shared interests. Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products.

Inclusion at Bumble Inc.

Bumble Inc. is an equal opportunity employer and we strongly encourage people of all ages, colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We're happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don't hesitate to let us know how we can help.
In your application, please feel free to note which pronouns you use (For example: she/her, he/him, they/them, etc).

AI in Bumble Inc. Hiring
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