Associate Director - Marketing Strategy, Telugu

Job Summary:

We serve high quality content to millions of customers across millions of devices, all of which are constantly evolving and changing. This role is within our Marketing team and serves as the link between Marketing and Creative teams to ensure cohesive campaign execution. Defines show positioning, sets marketing objectives, and translates strategy into clear creative briefs. Oversee creative alignment with target audience and tone, manages timelines, and ensures consistency across all media platforms.

About the team:

The channel marketing team is responsible for driving viewer engagement and promoting the JioHotstar and Star Maa channel's brand across multiple platforms. The team creates and executes marketing plans, such as campaigns for show launches, brand partnerships, and audience reach. They collaborate closely with the programming, creative communications, and digital marketing teams to ensure consistent messaging and maximize reach. With a focus on regional markets and audience preferences, the team creates targeted promotions, media planning with ATL marketing campaigns activation with BTL driving micro-marketing and on-ground activation, and digital strategies that enhance the channel's visibility. Their work assures a strong brand presence and fosters audience loyalty in a competitive market.

Key Responsibilities::
• Track and analyze social media performance (Instagram, YouTube, Facebook, etc.) to identify high-performing content formats, audience preferences, and emerging trends, and translate these insights into campaign and creative strategies.

• Liaise with central digital teams to brief, execute, and monitor paid campaigns for both JioHotstar and Star Maa.

• Ideate, execute and derive learnings on possible A/B testing for JioHotstar.

• Ensure timely delivery of creative assets, manage campaign calendars, and coordinate with on-platform teams & Digital team to optimize placements and efficiencies.

• Identify opportunities for automation, A/B testing, and new digital formats to enhance campaign efficiency and consumer engagement of JioHotstar & Star Maa.

Skills & Attributes for success::
• Strong grasp of Telugu culture, language and sensibilities.

• Independent and innovative thinker, with ability to deal with complex data & creative problem solving.

• Ability to deal with rapid change and navigate in a complex matrix org environment.

• Strong understanding of social media platforms and analytics (Instagram, YouTube, Facebook, etc.), along with a keen sense of content trends and formats that drive engagement in the entertainment ecosystem.

• Possesses strong interpersonal skills with the ability to collaborate effectively across marketing, marketing strategy, and leadership teams.

Preferred Education & Experience::
• 6–8 years in digital marketing, media strategy or (and) performance marketing.

• Prior experience in internet-based industries such as OTT, e-commerce, or digital-first consumer businesses, with a strong understanding of digital user journeys and platform marketing

• Hands-on experience in analyzing social media metrics (reach, engagement, watch time, virality) and deriving actionable insights.

• Strong understanding of the entertainment industry, with the ability to identify content trends, audience preferences, and what drives viewership across platforms.

• Hands-on experience with analytics tools (Google Analytics, Appsflyer).

• Experience with ad platforms is a strong plus (Meta, Google Ads, DV360).

• MBA in Marketing/Media/Communications/Analytics from Tier-1/2 B-schools (Good-to-have not mandatory).

About Us:

Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of millions of people across geographies.

JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity, and any other characteristics or status that is legally protected.